Millionaire University The Ultimate Product Startup Guide With Lou Rice of Strapsicle (MU Classic)
May 27, 2025
Lou Rice, co-founder of Strapsicle, reveals her entrepreneurial journey of creating a popular Kindle accessory inspired by parenting during lockdown. She shares valuable lessons on balancing startup life with a newborn, the transition from a service-based to product-focused business, and effective marketing strategies, including influencer partnerships. Rice discusses the importance of feedback for growth, smart scaling through outsourcing, and her future plans for product expansion, providing essential insights for budding entrepreneurs.
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Origin Story of Strapsicle
- Lou Rice created the Strapsicle out of necessity during lockdown while breastfeeding her newborn.
- Her partner made a prototype that solved her problem, leading to product development and launch.
Use Micro-Influencers and Amazon
- Leverage micro-influencers in your niche to build trust and drive early sales organically.
- Getting on Amazon early can massively accelerate your product growth.
Early Marketing Through Samples and DMs
- Lou gave away 200 free samples to kickstart sales and promoted via LinkedIn and Facebook groups.
- She actively cold messaged micro-influencers to create authentic brand advocates who drove subsequent organic content.