Navigating Product Launch: From Concept to Market

This chapter explores the entire process of launching a physical product, emphasizing the vital role of reliable manufacturing and effective marketing strategies. It discusses the significance of micro-influencers, community engagement, and leveraging social media platforms to build brand awareness and connect with customers.

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#426 In this episode of Millionaire University, Kirsten interviews Lou Rice, the co-founder of Strapsicle, who shares her journey of creating and marketing the world's most comfortable Kindle accessory. Lou discusses the challenges she faced, how she managed to balance a newborn and a startup during a lockdown, and the importance of having a strong brand identity. She details her use of influencer marketing and the shift from manual labor to outsourcing, providing valuable insights for future entrepreneurs. The episode covers the steps from idea conception to establishing a successful business and provides essential tips for anyone looking to start their own product ventures.

(Original Air Date - 6/24/24)

What we discuss with Lou:

+ From Idea to Product: The Strapsicle Story

+ Marketing Strategies and Early Success

+ Scaling Up: Amazon and Beyond

+ Navigating Feedback and Continuous Improvement

+ The Journey of an Entrepreneur

+ Marketing Strategies for Success

+ Balancing Work and Family

+ Leveraging PR and Podcasts

+ Exploring Sales Channels

+ Hiring and Outsourcing