
Female Founder World
Learn how to start and scale-up a business directly from real-world entrepreneurs as host Jasmine Garnsworthy draws out the most actionable and helpful advice and stories. Through solo episodes and interviews, you'll walk away with resources and actionable steps to implement in your own business today.
Latest episodes

Jul 29, 2024 • 18min
She Built the Drybar of Massage: Brittany Driscoll, Founder of Squeeze
Brittany Driscoll is on the Female Founder World podcast with Jasmine Garnsworthy!
Brittany is the founder of Squeeze, a genius massage concept on track to do $10M in revenue this year.
After running marketing at Drybar and seeing their massive success, Brittany partnered up with their founders to launch the massage version - essentially a tech-powered massage chain that makes the entire experience a dream. In this episode Brittany covers her tips in finding success franchising your business, her local marketing tips, and some amazing fundraising tips.
LINKS
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Brittany's business: https://www.squeezemassage.com/

Jul 22, 2024 • 30min
What Happens When You're Ready to Sell Your Business
Candice Kemp is on the Female Founder World podcast with Jasmine Garnsworthy!
Candice is the founder of Supple Beauty, the Aussie skincare brand known for its hemp face oil. She started her business with $400 and in the first month made over $15,000 in revenue—within six months she hit $500,000. Candice has recently sold the business (huge!) and explains what that process looks like for a 'small business' owner in this episode.
LINKS
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Candy's business: https://suppleskinco.com/

Jul 18, 2024 • 21min
The New Rules of Instagram Marketing
Social media marketing shifts constantly—and in the past 12 months we've seen Instagram change rapidly as a platform. In this episode, Female Founder World's founder Jasmine Garnsworthy shares exactly what's driving growth and sales on the Female Founder World Instagram right now, and how you can apply this in your business.
Links
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Read the podcast transcript: https://bestie.femalefounderworld.com/podcasts/female-founder-world/episodes/2148745420
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Read the transcript of this episode: https://bestie.femalefounderworld.com/podcasts/female-founder-world/episodes/2148754708
Listen to the Marketing ATM podcast: https://podcasts.apple.com/au/podcast/marketing-atm/id1748401339

Jul 13, 2024 • 10min
Part 2: SET Active's Lindsey Carter Has Thoughts on Maternity Leave
This is part two of SET Active founder Lindsey Carter on the Female Founder World podcast with Jasmine Garnsworthy!
Lindsey is the founder of SET Active, the celeb-loved and community-led activewear brand that’s blowing up on social media. In the show we talk through Lindsey's resource recommendations, morning routine, evening routine and her biggest regret about maternity leave.
Links
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Read the podcast transcript: https://bestie.femalefounderworld.com/podcasts/female-founder-world/episodes/2148745420
Lindsey's recommendations: The Five Minute Journal and 'Why Has Nobody Told Me This Before?' by Dr Julie Smith
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Lindsey’s business: https://setactive.co/

Jul 9, 2024 • 42min
SET Active's Lindsey Carter Just Got Through Her Hardest Year in Business
Lindsey Carter is on the Female Founder World podcast with Jasmine Garnsworthy!
Lindsey is the founder of SET Active, the celeb-loved and community-led activewear brand that’s blowing up on social media. Her activewear has been worn by Hailey Bieber and Kylie Jenner. Today Lindsey owns 100% of the company, after buying back 25% of the business from a partner.
Lindsey gets real in this episode. She had a tough year recently, but feels like she's coming through the other side and is ready to share. She also gives her thoughts on how to lead your industry on social media, make a brand feel human in 2024, and what makes some brands truly "cool". Part two will drop soon with all of Lindsey's resource recommendations for life and business.
Links
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Read podcast transcript: https://bestie.femalefounderworld.com/podcasts/female-founder-world/episodes/2148731279
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Lindsey’s business: https://setactive.co/

Jul 4, 2024 • 10min
Popup Store Mania: How and When to Go IRL
On this episode of the Female Founder World podcast Jasmine unpacks the success of the Rhode by Hailey Bieber popup store in New York and how brands can create their own IRL experience.
Read the podcast transcript here.
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Parke
Ian Charms
Parasol Projects
Peerspace

Jul 3, 2024 • 9min
Part 2: Maggie Sellers Shares the Resources She Uses in Business and Life
This is part two of Jasmine's conversation with Maggie Sellers, influencer, investor and startup educator. We're covering Maggie's resource recommendations in business and life.
Links:
Become a Female Founder World Business Bestie Member
Tubefilter
Morning Brew
Female Founder World newsletter
WWD
BOF
TechCrunch
Holisticism

Jul 1, 2024 • 40min
Maggie Sellers Is Simplifying Startups and Investing on TikTok
Maggie Sellers is on the Female Founder World podcast with Jasmine Garnsworthy.
Maggie is the consumer-obsessed, former startup employee turned investor who is blowing up on TikTok.
She's raised her own syndicate to invest in brands she believes in, and has brought to life some of the buzziest celeb and brand partnerships—including a move by beauty brand Nudestix to bring on Sofia Richie as Beauty Director.
Maggie shares her thoughts on how to building your personal brand, why it's so hard to raise money right now, and how to make your business stand out really crowded categories.
Links
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Maggie’s business: https://hotsmartrich.shop/

Jun 24, 2024 • 37min
Paige on Our Team Is Building a Beverage Biz!
Paige Cey is the co-founder of Benny, a naturopathic doctor wellness-inspired energy drink. After bootstrapping the biz on a tiny budget, Paige and her co-founder have grown Benny to become one of Canada’s fastest growing beverage companies.
They’re in nearly 300 stores across North America and have been featured in Forbes and Inc Magazine. In this episode we chat about building a bootstrapped biz on a scrappy budget, creative ways to build community and buzz, and how to land a dream advisory board.
Links
Signup for Launch Lab: https://www.femalefounderworld.com/launch-lab
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Paige's business: https://drinkbenny.com/

Jun 17, 2024 • 28min
What’s Life Like After Selling Your Brand to Unilever? Jaime Schmidt, Schmidt Naturals
Schmidt's Naturals founder Jaime Schmidt is on the Female Founder World podcast with Jasmine Garnsworthy this week. Jaime is the co-founder of Schmidt's Naturals, one of the original natural deodorant brands. Jaime started the business after becoming a mom and wanting to move towards the natural industry.
After starting selling her deodorant at farmer's markets, Jaime grew to major national distribution and eventually to sell her business for 9-figures to Unilever. In this episode we chat about what life looks like after you have a major liquidation event, how she looked at growth and the journey while building Schmidt's Naturals, and what she'd do differently a second time around.
Links Join the Retail Bootcamp waitlist: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Jaime's business: https://schmidts.com/