Female Founder World

Female Founder World
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Nov 25, 2024 • 36min

Influencers, Community and IRL: Growth Strategies Behind Our New Favorite App

Pickle cofounder Julia O’Mara is on the Female Founder World podcast with Jasmine Garnsworthy! Julia is the co-founder and COO of Pickle, an app that’s essentially AirBnb for your closet, allowing you to rent out and borrow from peers. Julia and her cofounder met while working in investment management and were drawn to the idea of understanding purchasing decisions. They raised $250,000 from friends and family to start an app that was totally different to the Pickle we know today. The original idea didn't work and ran out of money. But Julia and her team identified the peer-to-peer clothing rental idea and, with no cash left, built a new app themselves. A little over a year later, they raised $8M for Pickle 2.0 and since then have been seeing 80% organic growth—wild! LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Get up to 50% off custom holiday cards, wall calendars, and more at VistaPrint.com with the code HOLIDAY50: www.vistaprint.com Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Julia’s business: https://www.shoponpickle.com/
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Nov 18, 2024 • 57min

Laura Henshaw Shares the Story Behind Building KIC

Laura Henshaw is on the Female Founder World podcast with Jasmine Garnsworthy! Laura is the co-founder and CEO of KIC, a health and wellness app and lifestyle brand. After spending her college years modeling, she teamed up with her bestie Steph Claire Smith, who was also dealing with body image issues and disordered eating, to start a business. They launched an ebook on all things healthy eating and living and it was a major hit. From there they launched a subscription website. Now KIC has grown to a massive app, a media empire, and even an acquired grocery food business. In this episode, Laura talks about the reality of building a tech company as a non-technical founder, the unique way they’ve grown community,  LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Get up to 50% off custom holiday cards, wall calendars, and more at VistaPrint.com with the code HOLIDAY50: www.vistaprint.com Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Laura’s business: https://kicapp.com/
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Nov 12, 2024 • 35min

How This Jewelry Biz Gifted Justin Bieber

Lisa Sahakian is on the Female Founder World podcast with Jasmine Garnsworthy! Lisa is the founder of one of the coolest jewelry brands around, Ian Charms. After designing jewelry first as a gift when she couldn’t find anything she liked, Lisa’s brand has become a fave of A-list celebs like Justin Bieber and Dua Lipa. In this convo Lisa shares how she started getting her pieces on celebs and the impact it’s made on her business, how she’s intentionally building her team and business to grow with her, and how she scored a free popup store in downtown Manhattan. LINKS Get up to 50% off custom holiday cards, wall calendars, and more at VistaPrint.com with the code HOLIDAY50: www.vistaprint.com Join the waitlist for the Female Founder World 2024 summit: https://www.femalefounderworld.com/summit-2023 Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Lisa’s business: https://iancharms.com/
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Nov 12, 2024 • 36min

Jasmine Shares the Real Story Behind Summit

Jasmine Garnsworthy is on the Female Founder World podcast today sharing exactly how team the Female Founder World team pulled off a 700+ person even in New York City last week!  LINKS Get up to 50% off custom holiday cards, wall calendars, and more at VistaPrint.com with the code HOLIDAY50: www.vistaprint.com Join a live Q&A with Jasmine in the Female Founder World group chat: https://bestie.femalefounderworld.com/products/communities/femalefounderworld/meetup/9186825d-02d1-4301-a48b-b563c2545d53  Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp  Get the Female Founder World Resource Roundup newsletter: https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com
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Oct 21, 2024 • 27min

How to Show up as the Leader Your Business Needs

Emily Whittaker is on the Female Founder World podcast with Jasmine Garnsworthy. Emily is the Executive VP of North America and Global Marketing at VistaPrint, Female Founder World's presenting sponsor this season! In this episode Emily chats about leading a large team, how she’s developed the leadership skills necessary to execute on a big vision, and learnings from the small businesses she’s supported over the 15 years at VistaPrint  LINKS Get up to 50% off custom holiday cards, wall calendars, and more at VistaPrint.com with the code HOLIDAY50: www.vistaprint.com Buy your ticket for Female Founder World 2024 Summit: https://www.femalefounderworld.com/summit-2024 Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp  Get the Female Founder World Resource Roundup newsletter: https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com
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Oct 14, 2024 • 33min

She's Building the Next Big Influencer Marketing Agency

Shana Davis, founder of Ponte Firm, is on the Female Founder World podcast with Jasmine Garnsworthy! Shana is the founder of Ponte Firm, the influencer agency that has managed to sign the most impressive lineup of creators. After starting her career at major fashion houses and publications like Tom Ford, WWD, and Vogue, Shana launched her own influencer agency. In five years she went from zero clients to managing hundreds of top influencers across her team. She started by managing micro-influencers, and now Ponte is known for finding the most promising up-and-coming talent before they blow up—and then sticking with them to guide their careers as they grow. In this conversation Shana shares a mini masterclass on influencer marketing and building a successful agency. LINKS Get up to 50% off custom holiday cards, wall calendars, and more at VistaPrint.com with the code HOLIDAY50: www.vistaprint.com Get your ticket for Female Founder World Summit: https://www.femalefounderworld.com/summit-2024 Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Shana's business: https://pontefirm.com/
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Oct 7, 2024 • 39min

The Donut Biz She Started in Her Kitchen is Now a Bestseller at Erewhon

Kristin Charbo, founder of Glonuts, is on the Female Founder World podcast with Jasmine Garnsworthy! Kristin is the founder of Glonuts, the healthy donut replacement that’s been a major hit at places like Erewhon, Alfred and Bristol Farms. After starting a mobile coffee cart business, Kristin and her partner (in life and business partner) realized their healthy donuts were the sellout item. They doubled-down on the donuts, and pretty immediately got picked up by Erewhon. Now, five years since launching the coffee cart, Krisin has seen a lot; from scaling her business right from her kitchen where they made, packed, and delivered hundreds of thousands of Glonuts, to now being launched nationwide and growing a community of brand fans. Kristin gives us all the tea on building a food brand from the ground up, how to work with distributors and co-manufacturers, how she’s raised money from all-star founder angel investors, and what’s next for Glonuts. LINKS Get up to 50% off custom holiday cards, wall calendars, and more at VistaPrint.com with the code HOLIDAY50: www.vistaprint.com Get your ticket for Female Founder World Summit: https://www.femalefounderworld.com/summit-2024 Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Kristin’s business: https://eatglonuts.com/
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Oct 6, 2024 • 31min

How to Get Influencers to Pay Attention to Your Brand

Get tickets to our NYC Summit: https://www.femalefounderworld.com/summit-2024 Natalie from our content team is on the Female Founder World podcast with Jasmine Garnsworthy! Natalie Abatemarco's on our editorial and partnerships team at Female Founder World, but she's also an influencer. Maybe you've seen her on TikTok or Instagram? Natalie’s lifestyle content has allowed her to partner with brands big and small, from Joe and the Juice, to Revolve, to Alice Mushrooms and beyond. I ask Nat what makes influencers want to work with a brand, and how to make product gifting stand out. Listen to this before you gift your next creator! LINKS Get your tickets to Female Founder World NYC summit: https://www.femalefounderworld.com/summit-2024 Get up to 50% off custom holiday cards, wall calendars, and more at VistaPrint.com with the code HOLIDAY50: www.vistaprint.com Grab your ticket for Female Founder world Summit https://www.femalefounderworld.com/summit-2024 Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com UGC Creator List (Business Bestie subscribers only):  Natalie's favorite up-and-coming creators: https://www.instagram.com/ritamontezuma?igsh=MzhhYTVmYW9uNWV2 https://www.instagram.com/keziacook?igsh=MXkwOWlhNDZicnYxeg== https://www.instagram.com/abbycatlin?igsh=MW10eTA4cndmeTJobQ== https://www.instagram.com/laurenmailecrane?igsh=MW9hMmoyMjNlOXlubA== https://www.instagram.com/ladydianamay?igsh=NGZsZ2RwNjN1bjZl https://www.instagram.com/kellygracemae?igsh=OWFmcDZlZjVhbmUy https://www.instagram.com/taylorlmitchell?igsh=MTZ6amZ3YXZsaXVuYQ==  https://www.instagram.com/bridgetcampbell_?igsh=MTdjYXUzNG5vdnp6OQ== https://www.instagram.com/samanthascore?igsh=ZjR0NDk0bm54dGhl https://www.instagram.com/piperphillips/?hl=en https://www.instagram.com/rachelglovely?igsh=MTVoM2QwenVvcG8wbQ==  
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Sep 30, 2024 • 26min

She Was Rejected Hundreds of Times–Now She's Raised $3.5 Million

Kristine Locker is on the Female Founder World podcast with Jasmine Garnsworthy! Kristine is the founder of Locker, the app and browser extension that have revolutionized online shopping. As a non-technical founder, Kristine has built a team, raised $3.5M, and gained hundreds of thousands of users for Locker.  Kristine bootstrapped to her first 10,000 users, and after hearing over 50 “no’s” raised her first $1M two years later. After continuing to build and getting tons of heartbreaking rejection, Kristine’s next funders came from the most surprising places.  In this episode Kristine talks about how she was able to handle a ton of rejection to raise money, the mindset of building a tech company as a non tech-founder, and how she’s built a kick-ass team. LINKS Get up to 50% off custom holiday cards, wall calendars, and more at VistaPrint.com with the code HOLIDAY50: www.vistaprint.com Get your ticket for Female Founder World Summit: https://www.femalefounderworld.com/summit-2023 Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Kristine’s business: https://www.wantlocker.com/
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Sep 23, 2024 • 41min

She's About to Hit $1 Million From Selling Sheer Socks

Get tickets to our NYC Summit: https://www.femalefounderworld.com/summit-2024 Mary Gui is on the Female Founder World podcast with Jasmine Garnsworthy! Mary is the founder of Sock Candy, the fashion-forward socks that have been blowing up online. In her first year in biz Mary made $80,000 and by year three she hit $720,000. Sock Candy has been featured by the New York Times, collaborated with Katy Perry and is sold in stores like Urban Outfitters. In this episode Mary shares how she’s learned to run her own paid ads, how she’s bootstrapped her brand to nearly a million dollars in sales, and how she’s growing the brand today. LINKS Get tickets to our NYC Summit: femalefounderworld.com/summit-2024 Get up to 50% off custom holiday cards, wall calendars, and more at VistaPrint.com with the code HOLIDAY50: www.vistaprint.com Get Mary's paid ads freelancer recommendation plus over 140 freelancer and agency recommendations (paid Business Bestie members only): https://bestie.femalefounderworld.com/products/supplier-contacts/categories/2152860858/posts/2167651170  Download 40 free partnership ideas: femalefounderworld.com/partnership-ideas Sign up for Retail Bootcamp: bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Mary’s business: sockcandy.com

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