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Female Founder World

The Taylor Swift Effect With Fazit’s Aliett Buttelman

Dec 9, 2024
36:50

Aliett Buttelman is on the Female Founder World podcast with Jasmine Garnsworthy!

Aliett is the co-founder of Fazit Beauty, the company that created Taylor Swift’s viral glitter freckles (and tons of other incredibly innovative beauty and skincare products). They launched the first XL acne and nose pore patches in 2022. 

Aliett talks about how they pivoted from not being able to raise VC money, their strategy behind entering retail, finding their new hero SKUs, and of course, how Taylor Swift supporting their business has changed everything.

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