She Built the Mushroom Brand All The Wellness Girlies Are Trying

Charlotte Cruze, founder of Alice Mushrooms, is on the Female Founder World podcast with Jasmine Garnsworthy!

Charlotte is the co-founder of Alice Mushrooms, the functional mushroom chocolate bar that went from zero to Erewhon/Forbes/celebrity investors in two years!

In 2022 Charlotte and her cofounder launched Alice, a functional mushroom chocolate brand that is blowing up. In this conversation Charlotte shares how she connected with her cofounder (they didn’t meet IRL for the first four months after starting the business!), lessons from their launch and the strategies that helped Alice raise money from celebrities, get stocked in hundreds of stores, and become a beloved brand by wellness girls everywhere.

LINKS

• Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
• Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
• Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
• Become a Business Bestie subscriber: bestie.femalefounderworld.com
• Check out Charlotte’s business: https://alicemushrooms.com/
• Charlotte’s Shopify subscription app recommendation: https://stay.ai/