Anaita Sarkar, founder and CEO of Hero Packaging, discusses her journey towards creating eco-friendly shipping solutions. She reveals her effective waitlist strategy that garnered 1,000 sign-ups before launching and shares how her business now serves over 40,000 customers. Anaita dives into the impacts of financial uncertainty on small businesses and emphasizes the need to shift focus from content-heavy strategies to innovative marketing techniques. With her insights on balancing physical presence and mental well-being, she inspires entrepreneurs to navigate challenges creatively.
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Hero Packaging's Launch Strategy
Anaita Sarkar launched Hero Packaging by offering free samples first to test demand.
She got over 1000 sign-ups by running a Google ad and converted 70% into paying customers.
insights INSIGHT
Content Is Overvalued For Sales
Only about 2% of sales come from organic content.
Focusing on SEO and Google ads drives dependable traffic and sales over time.
volunteer_activism ADVICE
Master SEO With Freelancers
Use SEMrush or free tools to identify keywords relevant to your product.
Hire a freelancer to build backlinks and improve your SEO rankings monthly.
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This book challenges traditional marketing theories by presenting evidence-based laws for brand growth. It argues that brands should focus on increasing mental and physical availability rather than trying to establish intimate emotional connections or differentiate themselves substantively. The authors, Byron Sharp and Jenni Romaniuk, use scientific analysis to show that effective marketing makes brand choice less cognitively onerous by building and refreshing memory structures and ensuring wide distribution networks and prominent in-store positioning.
Hero Packaging founder Anaita Sarkar is on the Female Founder World podcast with Jasmine Garnsworthy. In 2018 Anaita and her husband started a consumer brand, but became increasingly concerned about the waste. She couldn’t find the sustainable solutions she needed and figured she wasn't the only business owner wanting a more eco-friendly shipping option—and her customer's weren't the only ones demanding it! So, launched Hero Packaging, producing zero-waste, compostable mailers for big and small businesses.
On the show Anaita deep dives on the strategy she used to get 1000 sign ups to her waitlist for Hero Packaging, leading to her first thousands of orders. Now they’ve scaled to serving over 40,000 customers, selling over 20 million mailers across the world. Anaita shares so much valuable advice in this episode.
Her brilliant waitlist strategy, how she sees her small business clients responding to financial uncertainty, and her take (brilliant!!) on how we’re all relying too heavily on content and what else we should be focusing on right now.
Female Founder World 