Join Anaita Sarkar, co-founder of Hero Packaging and author of 'How to Sell Anything Online,' as she unpacks her three life rules. She explores the parallels between sports and perseverance, emphasizing the importance of consistency in business. Anaita dives into building authentic brands that resonate with customers through sustainability. Finally, she shares how being omnipresent in the digital space can enhance visibility and engagement for entrepreneurs, essential for thriving in today's market.

From transitioning from accountant to founder to sustainable packaging tips, Anaita Sarkar discusses TikTok marketing, demand generation, and AI tools for small businesses with Nathan Chan.