The Foundr Podcast with Nathan Chan
502: Stop Sending Thank You Cards with Products | Anaita Sarkar
Mar 8, 2024
From transitioning from accountant to founder to sustainable packaging tips, Anaita Sarkar discusses TikTok marketing, demand generation, and AI tools for small businesses with Nathan Chan.
40:54
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Quick takeaways
- Including thank you cards in packaging may harm business growth by using unsustainable materials.
- Leveraging TikTok for brand awareness can be a powerful strategy if content is consistent and engaging.
Deep dives
Entrepreneurial Journey and Discovery of Business Passion
Nita's entrepreneurial journey began in unlikely places, transitioning from accounting to media and marketing, searching for satisfaction. A pivotal moment arose when she experimented with importing and selling products online, realizing her passion for entrepreneurial independence and control. This led her to pivot towards business ownership, where she found success in creating her brand and distributing personalized leather goods through strategic differentiation.
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