Including thank you cards in your packaging could hurt your business. Find out why from Hero Packaging’s Anaita Sarkar as she discusses the myths around sustainable and eco-friendly packaging with Nathan Chan. Plus, she’ll share advice from starting two companies from scratch, covering TikTok marketing, packaging, demand generation, and more. Sarkar is the CEO and co-founder of Hero Packaging, author of Sell Anything Online, and ecommerce advisor.
In this episode, you’ll learn:
- Anaita’s backstory from accountant to eBay seller to founder
- About her book, Sell Anything Online
- Anaita’s sales formula
- Why TikTok is the best way to get brand awareness
- Her 15-minute TikTok creation strategy
- Why your bio link needs multiple pathways
- That you don’t need to show your face in content
- Why sustainable packaging is easier than it seems
- About the thank you card debate
- The importance of demand and cash flow
- How to not get overwhelmed with AI tools
- And much more small business advice…
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The Foundr Podcast with Nathan Chan