Including thank you cards in your packaging could hurt your business. Find out why from Hero Packaging’s Anaita Sarkar as she discusses the myths around sustainable and eco-friendly packaging with Nathan Chan. Plus, she’ll share advice from starting two companies from scratch, covering TikTok marketing, packaging, demand generation, and more. Sarkar is the CEO and co-founder of Hero Packaging, author of Sell Anything Online, and ecommerce advisor. 

In this episode, you’ll learn:

• Anaita’s backstory from accountant to eBay seller to founder 
• About her book, Sell Anything Online
• Anaita’s sales formula 
• Why TikTok is the best way to get brand awareness 
• Her 15-minute TikTok creation strategy 
• Why your bio link needs multiple pathways
• That you don’t need to show your face in content
• Why sustainable packaging is easier than it seems
• About the thank you card debate
• The importance of demand and cash flow
• How to not get overwhelmed with AI tools
• And much more small business advice… 

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