The Foundr Podcast with Nathan Chan

Trinny Woodall, founder of the thriving beauty brand Trinny London, shares her journey from TV icon to beauty mogul. She reveals how she targeted the overlooked 35+ market, growing her brand with just £150,000 and her wardrobe. The conversation dives into the power of community with the Trinny Tribe, her strategies for retention, and the balance between bootstrapping and raising capital. Trinny also discusses the future of beauty retail, AI personalization, and engaging Gen Z, providing valuable insights for aspiring entrepreneurs.

Concerned about others stealing your business idea? You're not alone. Discover why the fear of imitation shouldn’t hold you back and learn essential strategies to safeguard your brand. Explore the importance of creating a distinct identity and building a loyal community that can't be easily replicated. Gain insights on taking protective steps as your business gains traction. Embrace confidence as you navigate the entrepreneurial landscape, ensuring your unique story stands out against the competition.

In this conversation, Christina Stembel, founder of Farmgirl Flowers, shares her incredible journey of turning a mere $411 into a $65M floral empire. She discusses the bold choice of entering a perishable product market during a recession, navigating through 104 VC rejections, and thriving without a marketing budget. Christina emphasizes the importance of bootstrapping, customer obsession, and strategic planning, offering invaluable lessons on logistics and seasonal management. Her story is a masterclass in grit and resourcefulness!

Mark Rushmore and Gyve Safavi are the co-founders of SURI, a company revolutionizing oral care with their sustainable electric toothbrush. They discuss the overdue need for innovation in dental hygiene, driven by a commitment to eco-friendly practices. Insights into their design process reveal how packaging and product aesthetics helped them gain traction. The duo shares the challenges of launching during a pandemic, the significance of consumer feedback, and the importance of staying mission-driven without greenwashing. This conversation is a treasure trove for aspiring entrepreneurs!

Rytis Lauris, co-founder of Omnisend and an expert in e-commerce, dives into the world of email and SMS marketing strategies tailored for online businesses. He emphasizes the importance of starting email marketing early and shares insights on converting website visitors into loyal subscribers. Learn how just 2% of automations can drive 40% of revenue, and discover creative SMS tactics that enhance customer loyalty. Rytis also explores how AI will shape the future of marketing, making it more personalized and effective.

Brittney Saunders, a high school dropout turned multi-brand mogul, founded FAYT, Staple Swim, and more, without relying on agencies. She discusses her transition from YouTuber to business owner, emphasizing the importance of community and authenticity. Brittney shares the lessons of navigating financial pitfalls, the value of brick-and-mortar presence, and her strategies for personal investment in marketing. She opens up about dealing with burnout, maintaining quality, and fostering a creative work culture while running multiple 7-figure brands.

Richmond Dinh, founder of the Tiny Challenge model, shares his remarkable journey from near bankruptcy to building a 7-figure coaching empire without relying on a big audience or complex marketing. He discusses the power of high-quality client relationships, revealing how to land your first five clients through engaging challenges. Dinh emphasizes embracing personal growth, integrity in coaching, and maintaining healthy client interactions to achieve success. His insights on mindset shifts and simple frameworks make it a must-listen for aspiring entrepreneurs.

In this episode, Maggie Sellers—founder, investor, creator, and force behind Hot Smart Rich—shares how she turned vulnerability, storytelling, and a scrappy content strategy into a multimillion-dollar movement and investing powerhouse. She shares: • The celebrity deal that taught her the power of owning your narrative • How she built Hot Smart Rich from a TikTok idea into a full-blown venture platform • The moment she knew she had a real business (hint: it wasn’t when she went viral) • Her strategy behind raising and deploying over $1.6M via syndicates • Why she passed on buzzy deals like Spritz Margs—and what she looks for instead • The future of DTC, social selling, and creator-led commerce If you’re a modern founder, creator, or investor—or looking to be all three—this episode is a blueprint for building something meaningful and magnetic in today’s world. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠Click here⁠ → Already selling and want to scale? ⁠Click here⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠Click here⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠Click here⁠ to get started. Connect With Nathan Chan Instagram → ⁠Click Here⁠ LinkedIn → ⁠Click here⁠ Connect With Maggie Sellers Instagram → ⁠Click here⁠ Hot Smart Rich→ ⁠Click here⁠ HSR Instagram→ ⁠⁠Click here⁠ Follow Foundr for More Business Growth Strategies YouTube → ⁠Click here⁠ Website → ⁠Click here⁠ Instagram → ⁠Click here⁠ Facebook → ⁠Click here⁠ Twitter → ⁠Click here⁠ LinkedIn → ⁠Click here⁠ Podcast → ⁠Click here

In this episode, Holly Thaggard, founder of Supergoop!, shares how she redefined the sunscreen category and built a globally recognized $700M brand from the ground up. She shares: • The heartbreaking moment that inspired her SPF obsession • How she created the world’s first chemical sunscreen without oxybenzone • Her failed school program—and why it led to retail success • The crazy story of how she landed in Sephora thanks to Burt’s Bees’ founder • How she brought Maria Sharapova on as an investor • The gritty truth behind long-term brand-building (including selling harp gigs to fund inventory) If you’ve ever dreamed of building a brand from scratch with zero industry experience, this episode is a goldmine of vision, hustle, and heart. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ → Already selling and want to scale? ⁠⁠⁠⁠⁠Click here ⁠⁠⁠⁠⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠⁠⁠⁠Click here ⁠⁠⁠⁠⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠Click here⁠ to get started. Connect With Nathan Chan Instagram → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠Click here Connect With Holly Thaggard Holly’s Instagram → ⁠Click here⁠ Supergoop! Website → ⁠Click here⁠ Supergoop! Instagram → ⁠Click here Follow Foundr for More Business Growth Strategies YouTube → ⁠Click here⁠ Website → ⁠Click here⁠ Instagram → ⁠Click here⁠ Facebook → ⁠Click here⁠ Twitter → ⁠Click here⁠ LinkedIn → ⁠Click here⁠ Podcast → ⁠Click here

In this episode, Fameez Haroon, co-founder of OTAA, shares how he and his brother bootstrapped a fashion accessories brand from a Melbourne bedroom to $40M+ in sales—without outside funding. He shares: • How they built OTAA from $2,000 and zero fashion experience • The customer pain point that sparked the brand idea • Their scrappy PR hustle that led to a $4K launch and 400K+ customers • Why investing in branded content (even when everyone said not to) paid off • How they scaled their Facebook Ads to 6-figures/month profitably • The mental game of entrepreneurship—and learning to tolerate pain If you’re struggling with traction, brand-building, or growing on a limited budget—this episode is a masterclass in creativity, resilience, and long-term thinking. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠Click here⁠ → Already selling and want to scale? ⁠Click here⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠Click here⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠Click here⁠ to get started. Connect With Nathan Chan Instagram → ⁠Click Here⁠ LinkedIn → ⁠Click here⁠ Connect With Fameez Haroon & OTAA Fameez Instagram → Click here OTAA Instagram → ⁠Click here⁠ OTAA Website → ⁠Click here⁠ Follow Foundr for More Business Growth Strategies YouTube → ⁠Click here⁠ Website → ⁠Click here⁠ Instagram → ⁠Click here⁠ Facebook → ⁠Click here⁠ Twitter → ⁠Click here⁠ LinkedIn → ⁠Click here⁠ Podcast → ⁠Click here