The Foundr Podcast with Nathan Chan

Foundr Media
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21 snips
Dec 4, 2025 • 60min

611: From Homeless to Multi-Billionaire - His Success Habits | John Paul DeJoria

John Paul DeJoria, a serial entrepreneur and philanthropist, shares his inspiring journey from homelessness to co-founding billion-dollar brands like Paul Mitchell and Patrón Tequila. He discusses the power of resilience and how $700 launched his first business while living in his car. DeJoria emphasizes the importance of door-to-door sales training, building a kind and loyal company culture, and his unique 'reorder business' philosophy. He also shares his unconventional stress management techniques and thoughts on philanthropy as a cornerstone of success.
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Dec 2, 2025 • 9min

610: (Solo) The Secret to Finding Agencies That Don’t Burn You

Discover why the most successful founders focus on unscalable strategies to grow their brands. Personal touches like handwritten notes and direct communication create deep customer connections. Learn how to identify trustworthy contractors and the red flags to avoid. Get practical advice on vetting potential hires and the benefits of referrals. Plus, find out when it's best to walk away or tackle challenges yourself. This is your guide to building momentum and nurturing genuine relationships in your early stages.
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Nov 27, 2025 • 1h 5min

609: From $0 to $20M in 3 Years Selling Suppliments | Damien Fitzpatrick

Damien Fitzpatrick, a former professional rugby player turned entrepreneur, founded Pillar Performance, a multimillion-dollar supplement brand for athletes. He shares his journey from sports to business after a painful injury inspired him to tackle gaps in sports nutrition. Damien reveals how he built trust in a skeptical market by leveraging his athlete credibility, navigating manufacturing hurdles, and pivoting to direct-to-consumer sales during COVID. His insights on focusing on niche markets and the importance of robust product branding provide valuable lessons for aspiring founders.
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6 snips
Nov 25, 2025 • 11min

608: (Solo) Why Short-Term Wins Can Quietly Kill Your Business

Short-term wins may feel rewarding but can hurt your business in the long run. Discover how chasing fleeting gains led to costly mistakes, like losing a fortune on ineffective ads. Learn the importance of strategic planning and building depth through strong teams and solid customer insights. Embrace the idea of investing in long-term goals rather than quick fixes. The key takeaway? Constant motion isn’t progress; sometimes you need to slow down to speed up and achieve sustainable growth.
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Nov 20, 2025 • 51min

607: How I Built a $120M/Year Cookie Business From My Appartment | Loren Castle

Loren Castle, founder of Sweet Loren’s, built a $120M cookie dough brand after her cancer diagnosis sparked a clean food mission. She shares how she bootstrapped from $25K, landed Whole Foods with no packaging, and transformed her products to be allergen-free, creating a distinct market niche. Loren emphasizes the importance of customer obsession and mentorship in her journey, detailing how demos and packaging choices helped attract shoppers. Her story is a powerful lesson in resilience, brand positioning, and the pursuit of a purpose-driven business.
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13 snips
Nov 18, 2025 • 10min

606: (Solo) The Week Before Black Friday: What Smart Ecommerce Founders Are Doing Differently

Get ready to optimize your Black Friday strategy! Discover how to build excitement and anticipation leading up to the big day. Learn why focusing on warm traffic beats heavy ad spending and explore smart offers that protect your margins. Find out the essential mobile checks to prevent lost sales and why simplicity trumps complexity in your campaign. Don’t miss out on creating urgency for December purchases with post-Black Friday shipping deadlines. Your last-minute guide to making this Black Friday your most profitable yet!
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Nov 13, 2025 • 41min

605: He Bought an Airline for $0.30 (and made BILLIONS) | Tony Fernendes (Best of Foundr)

Tony Fernandes, a serial entrepreneur and CEO of AirAsia, transformed a struggling airline into a billion-dollar business. He shares how he purchased AirAsia for just 30 cents and $10 million in debt just before 9/11. Key topics include the importance of rapid scaling to outpace competitors, the value of cultivating a strong company culture, and leveraging digital strategies for growth. Tony also discusses embracing failures, the significance of personal branding, and his vision of making air travel accessible to all.
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Nov 11, 2025 • 13min

604: (Solo) What Labubu and Apple Can Teach You About Scarcity Marketing

Scarcity marketing elevates perceived value and drives sales when done right. Explore how Apple generates buzz through limited launches and how Labubu's unpredictable boxes fuel FOMO. Learn effective strategies like VIP waitlists and limited drops that can create authentic urgency. Discover the critical difference between genuine scarcity and gimmicks, plus how community engagement amplifies these effects. Key takeaways include establishing clear rules and ensuring memorable buying experiences to build trust and demand.
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Nov 6, 2025 • 52min

603: He Built a $1B Beauty Brand Selling $1 Makeup | Joey Shamah

Joey Shamah, co-founder of e.l.f. Cosmetics, shares his journey of turning a bold $1 makeup concept into a billion-dollar brand. He discusses how he disrupted the beauty industry with innovative marketing strategies and a unique retail approach, including a viral Bloomingdale's rumor that led to 192,000 orders overnight. Joey also reveals insights on navigating the IPO process, acquiring legacy brands, and the importance of adapting to market demands while maintaining simplicity in pricing. His experiences offer a playbook for aspiring entrepreneurs.
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7 snips
Nov 4, 2025 • 14min

602: (Solo) What I Learned From Alex Hormozi’s $100M Book Launch

Discover the secrets behind a $100M book launch, highlighting the importance of planning and positioning. Learn how to create anticipation like major product reveals and the value of goodwill in building trust. Focus on deep pre-launch preparation, leveraging consistent value-driven content, and testing hooks on social media. Positioning a movement over merely selling products can elevate your launch. Apply these strategies for a more successful product rollout and increased revenue.

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