The Foundr Podcast with Nathan Chan

Mark Rushmore and Gyve Safavi are the co-founders of SURI, a company revolutionizing oral care with their sustainable electric toothbrush. They discuss the overdue need for innovation in dental hygiene, driven by a commitment to eco-friendly practices. Insights into their design process reveal how packaging and product aesthetics helped them gain traction. The duo shares the challenges of launching during a pandemic, the significance of consumer feedback, and the importance of staying mission-driven without greenwashing. This conversation is a treasure trove for aspiring entrepreneurs!

Rytis Lauris, co-founder of Omnisend and an expert in e-commerce, dives into the world of email and SMS marketing strategies tailored for online businesses. He emphasizes the importance of starting email marketing early and shares insights on converting website visitors into loyal subscribers. Learn how just 2% of automations can drive 40% of revenue, and discover creative SMS tactics that enhance customer loyalty. Rytis also explores how AI will shape the future of marketing, making it more personalized and effective.

Brittney Saunders, a high school dropout turned multi-brand mogul, founded FAYT, Staple Swim, and more, without relying on agencies. She discusses her transition from YouTuber to business owner, emphasizing the importance of community and authenticity. Brittney shares the lessons of navigating financial pitfalls, the value of brick-and-mortar presence, and her strategies for personal investment in marketing. She opens up about dealing with burnout, maintaining quality, and fostering a creative work culture while running multiple 7-figure brands.

Richmond Dinh, founder of the Tiny Challenge model, shares his remarkable journey from near bankruptcy to building a 7-figure coaching empire without relying on a big audience or complex marketing. He discusses the power of high-quality client relationships, revealing how to land your first five clients through engaging challenges. Dinh emphasizes embracing personal growth, integrity in coaching, and maintaining healthy client interactions to achieve success. His insights on mindset shifts and simple frameworks make it a must-listen for aspiring entrepreneurs.

In this episode, Maggie Sellers—founder, investor, creator, and force behind Hot Smart Rich—shares how she turned vulnerability, storytelling, and a scrappy content strategy into a multimillion-dollar movement and investing powerhouse. She shares: • The celebrity deal that taught her the power of owning your narrative • How she built Hot Smart Rich from a TikTok idea into a full-blown venture platform • The moment she knew she had a real business (hint: it wasn’t when she went viral) • Her strategy behind raising and deploying over $1.6M via syndicates • Why she passed on buzzy deals like Spritz Margs—and what she looks for instead • The future of DTC, social selling, and creator-led commerce If you’re a modern founder, creator, or investor—or looking to be all three—this episode is a blueprint for building something meaningful and magnetic in today’s world. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠Click here⁠ → Already selling and want to scale? ⁠Click here⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠Click here⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠Click here⁠ to get started. Connect With Nathan Chan Instagram → ⁠Click Here⁠ LinkedIn → ⁠Click here⁠ Connect With Maggie Sellers Instagram → ⁠Click here⁠ Hot Smart Rich→ ⁠Click here⁠ HSR Instagram→ ⁠⁠Click here⁠ Follow Foundr for More Business Growth Strategies YouTube → ⁠Click here⁠ Website → ⁠Click here⁠ Instagram → ⁠Click here⁠ Facebook → ⁠Click here⁠ Twitter → ⁠Click here⁠ LinkedIn → ⁠Click here⁠ Podcast → ⁠Click here

In this episode, Holly Thaggard, founder of Supergoop!, shares how she redefined the sunscreen category and built a globally recognized $700M brand from the ground up. She shares: • The heartbreaking moment that inspired her SPF obsession • How she created the world’s first chemical sunscreen without oxybenzone • Her failed school program—and why it led to retail success • The crazy story of how she landed in Sephora thanks to Burt’s Bees’ founder • How she brought Maria Sharapova on as an investor • The gritty truth behind long-term brand-building (including selling harp gigs to fund inventory) If you’ve ever dreamed of building a brand from scratch with zero industry experience, this episode is a goldmine of vision, hustle, and heart. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ → Already selling and want to scale? ⁠⁠⁠⁠⁠Click here ⁠⁠⁠⁠⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠⁠⁠⁠Click here ⁠⁠⁠⁠⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠Click here⁠ to get started. Connect With Nathan Chan Instagram → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠Click here Connect With Holly Thaggard Holly’s Instagram → ⁠Click here⁠ Supergoop! Website → ⁠Click here⁠ Supergoop! Instagram → ⁠Click here Follow Foundr for More Business Growth Strategies YouTube → ⁠Click here⁠ Website → ⁠Click here⁠ Instagram → ⁠Click here⁠ Facebook → ⁠Click here⁠ Twitter → ⁠Click here⁠ LinkedIn → ⁠Click here⁠ Podcast → ⁠Click here

In this episode, Fameez Haroon, co-founder of OTAA, shares how he and his brother bootstrapped a fashion accessories brand from a Melbourne bedroom to $40M+ in sales—without outside funding. He shares: • How they built OTAA from $2,000 and zero fashion experience • The customer pain point that sparked the brand idea • Their scrappy PR hustle that led to a $4K launch and 400K+ customers • Why investing in branded content (even when everyone said not to) paid off • How they scaled their Facebook Ads to 6-figures/month profitably • The mental game of entrepreneurship—and learning to tolerate pain If you’re struggling with traction, brand-building, or growing on a limited budget—this episode is a masterclass in creativity, resilience, and long-term thinking. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠Click here⁠ → Already selling and want to scale? ⁠Click here⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠Click here⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠Click here⁠ to get started. Connect With Nathan Chan Instagram → ⁠Click Here⁠ LinkedIn → ⁠Click here⁠ Connect With Fameez Haroon & OTAA Fameez Instagram → Click here OTAA Instagram → ⁠Click here⁠ OTAA Website → ⁠Click here⁠ Follow Foundr for More Business Growth Strategies YouTube → ⁠Click here⁠ Website → ⁠Click here⁠ Instagram → ⁠Click here⁠ Facebook → ⁠Click here⁠ Twitter → ⁠Click here⁠ LinkedIn → ⁠Click here⁠ Podcast → ⁠Click here

In this episode, Kristina Karlsson, founder of Kikki.K and Dream Life, opens up about building a $100M global brand, losing it all, and why she's starting again—this time, on her own terms. She shares: • The wild journey of scaling Kikki.K to 120 stores in 6 countries • How losing her business twice reshaped her view of failure and resilience • Why journaling became her most powerful tool for balance and clarity • The hard lessons from choosing the wrong investors and CEOs • How she’s building Dream Life with more freedom, purpose, and creativity If you’ve ever had to start over—or fear what would happen if you did—this episode will leave you inspired, grounded, and ready to create again. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠Click here⁠ → Already selling and want to scale? ⁠Click here⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠Click here⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠Click here⁠ to get started. Connect With Nathan Chan Instagram → ⁠Click Here⁠ LinkedIn → ⁠Click here⁠ Connect With Kristina Karlsson Instagram → ⁠Click here⁠ Website → ⁠Click here⁠ Dream Life Store → ⁠⁠Click here⁠⁠ Follow Foundr for More Business Growth Strategies YouTube → ⁠Click here⁠ Website → ⁠Click here⁠ Instagram → ⁠Click here⁠ Facebook → ⁠Click here⁠ Twitter → ⁠Click here⁠ LinkedIn → ⁠Click here⁠ Podcast → ⁠Click here

Dany Garcia, a powerhouse in entertainment and business, is the driving force behind brands such as ZOA Energy and Teremana Tequila. She shares her journey from finance to managing Dwayne Johnson and producing major films. Dany discusses the importance of strategic decision-making and her mantra of 'firing herself' from roles to foster growth. She reveals how GSTQ evolved from a youthful dream into a thriving fashion label and outlines her vision for transforming the XFL. Her insights on passion, branding, and legacy are a must-listen for aspiring entrepreneurs.

In this episode, Jordan Menard breaks down what it really takes to scale Facebook ads in 2025. He shares why creative is now the targeting, why brands need to focus more on offers than tactics, and how to fix your conversion economics to unlock serious scale. Jordan also walks through his exact ad creative process—including scripting, ad types, and how to test offers to find your hero. If you're spending money on ads and not getting results, this episode will change the way you approach performance marketing forever.Listen to Nathan and Jordan discuss:- How Jordan built a $300M+ track record in Facebook ads without a website or outbound marketing- Why scaling doesn’t start in Ads Manager—it starts with better inputs: offer, creative, numbers- The four leverage points that unlock profitable scale: product, audience, margins, and operations- How to use AI to generate ad angles and customer pain points- The two creative briefs Jordan uses for every ad: scripted for actors, unscripted for influencersAnd much more business advice…Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.If you loved this conversation and learned something new, rate and review this episode.Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine