The Foundr Podcast with Nathan Chan 575: Ty Haney on Being Ousted From Her Own Company: The Lesson's Learnt & How to Bounce Back
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Aug 1, 2025 Ty Haney, the dynamic founder behind Outdoor Voices, Joggy, and TYB, shares her inspiring journey of resilience following a public ousting. She reveals how she built Outdoor Voices into a $100M brand and identifies the missteps that taught her valuable lessons as a CEO. Ty discusses her four-part formula for community-building, which transforms customers into vital brand advocates. As she emphasizes owning your narrative and shifting toward more innovative engagement strategies, she highlights the opportunities that arise from adversity. Tune in for a masterclass in bouncing back and brand evolution!
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Ty's Early Founder Journey
- Ty Haney started Outdoor Voices at 23 with a mission to inspire daily movement from her personal DNA and Boulder background.
- Despite her public downfall, she quickly bounced back excited to build new companies and normalize founder challenges.
Learning Leadership Lessons
- Ty Haney was CEO but struggled with leadership gaps and board dynamics at Outdoor Voices.
- She prioritized hiring experienced leaders quickly in her new company based on lessons from Outdoor Voices.
The Ousting Experience
- Ty Haney was essentially ousted due to board politics and divergent visions with new leadership.
- She tendered her resignation after realizing she lacked control despite significant personal investment.