Ty Haney

Ryan Petersen, founder and CEO of Flexport, shares insights on transforming logistics technology and his company's acquisition of Convoy’s tech. Ty Haney discusses revitalizing Outdoor Voices through community engagement, while Antonio García Martínez reveals the impact of Spindl's acquisition by Coinbase on on-chain advertising. Ian Webster highlights security challenges in generative AI, and Ori Eldarov explains how his AI-native investment bank is supporting underserved businesses. The group also humorously discusses high schoolers outperforming AI at a math Olympiad.

How do you take a fitness startup from scrappy to multimillion success? Nik and Moiz’ very special guest has the scoop.Ty Haney is the Founder of active lifestyle brand Outdoor Voices and Co-Founder of Try Your Best, the company helping businesses make communities their most valuable growth channel.She joins Nik and Moiz for a deep dive into how she grew OV through community building, why you need to lose multiple growth strategies, and how to raise millions in VC funding from Google.This episode was brought to you by Tapcart: Mobile Apps for Shopify.If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limitedFollow Ty:LinkedIn: linkedin.com/in/ty-haney-a4b1561aCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliTimestamps:00:00 Introduction04:07 Normalizing Hard Things05:14 High Stakes06:13 The Shift To Female Fitness09:02 Building The Uniform13:11 Finding Joy In A Scrappy Startup16:10 Baked In Excellence19:54 Zigging When Others Zag20:42 Budget Real Talk23:17 Incentivizing Mobile Customers28:11 The Online Sales Breakdown33:22 Sticky Customers, Shifting Perspectives35:27 The Paid Channel Flywheel40:06 Three Strategies For Growth45:53 Kudos From Moiz46:28 How Quick Is Too Quick?50:20 Slow And Steady As A Strategy53:02 Shopping The AI Way01:03:44 Building Superfans Through Apps01:09:07 Helping CBD Not To Suck01:14:00 Creating A Mobile Model For Ads

Ty Haney, the dynamic founder behind Outdoor Voices, Joggy, and TYB, shares her inspiring journey of resilience following a public ousting. She reveals how she built Outdoor Voices into a $100M brand and identifies the missteps that taught her valuable lessons as a CEO. Ty discusses her four-part formula for community-building, which transforms customers into vital brand advocates. As she emphasizes owning your narrative and shifting toward more innovative engagement strategies, she highlights the opportunities that arise from adversity. Tune in for a masterclass in bouncing back and brand evolution!

Ty Haney, the founder of Outdoor Voices, shares her innovative four-step playbook for building a vibrant community. The discussion dives into recent scandals involving NBA insider trading and the mafia, highlighting how sports betting impacts integrity. Haney emphasizes the importance of a clear mission, local activations, and empowering superfans to foster loyalty. Plus, the trend of luxury bottled water menus is explored, revealing the rise of ‘water sommeliers’ in dining.

Ty Haney, the innovative founder of Outdoor Voices, shares her fascinating journey from art school to athleisure powerhouse. She discusses the rise and fall of OV, her four-step community-building strategy, and the power of grassroots marketing, like turning a tote bag into a viral sensation. Ty reflects on her challenges with investors and the pivotal moment that led to her return. She also dives into her current projects, including TYB and Joggy, and her belief in embracing recreation over athletics. Prepare for an inspiring mix of entrepreneurship and resilience!