Ty Haney

How do you take a fitness startup from scrappy to multimillion success? Nik and Moiz’ very special guest has the scoop.Ty Haney is the Founder of active lifestyle brand Outdoor Voices and Co-Founder of Try Your Best, the company helping businesses make communities their most valuable growth channel.She joins Nik and Moiz for a deep dive into how she grew OV through community building, why you need to lose multiple growth strategies, and how to raise millions in VC funding from Google.This episode was brought to you by Tapcart: Mobile Apps for Shopify.If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limitedFollow Ty:LinkedIn: linkedin.com/in/ty-haney-a4b1561aCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliTimestamps:00:00 Introduction04:07 Normalizing Hard Things05:14 High Stakes06:13 The Shift To Female Fitness09:02 Building The Uniform13:11 Finding Joy In A Scrappy Startup16:10 Baked In Excellence19:54 Zigging When Others Zag20:42 Budget Real Talk23:17 Incentivizing Mobile Customers28:11 The Online Sales Breakdown33:22 Sticky Customers, Shifting Perspectives35:27 The Paid Channel Flywheel40:06 Three Strategies For Growth45:53 Kudos From Moiz46:28 How Quick Is Too Quick?50:20 Slow And Steady As A Strategy53:02 Shopping The AI Way01:03:44 Building Superfans Through Apps01:09:07 Helping CBD Not To Suck01:14:00 Creating A Mobile Model For Ads

Ty Haney, the founder of Outdoor Voices, Joggy, and TYB, transformed the athletic wear landscape with her 'Doing Things' movement at just 23. In an insightful conversation, she reflects on her tumultuous journey, discussing what she learned from the rise and fall of Outdoor Voices. Ty sheds light on the darker side of venture capital, the significance of equity for founders, and her commitment to community through her new ventures. With Joggy, she champions cleaner energy drinks, while TYB redefines customer loyalty through community engagement.

Ty Haney, founder of Outdoor Voices, discusses the power of community in driving brand growth and the importance of taking risks to differentiate from competitors. They also explore the challenges of paid advertising and building a rockstar growth team. Haney shares advice on simplifying messaging and creating a community-driven experience.