The Best One Yet đââď¸ âDoing Thingsâ â Ty Haney, Founder of Outdoor Voices
Oct 25, 2025
Ty Haney, the innovative founder of Outdoor Voices, shares her fascinating journey from art school to athleisure powerhouse. She discusses the rise and fall of OV, her four-step community-building strategy, and the power of grassroots marketing, like turning a tote bag into a viral sensation. Ty reflects on her challenges with investors and the pivotal moment that led to her return. She also dives into her current projects, including TYB and Joggy, and her belief in embracing recreation over athletics. Prepare for an inspiring mix of entrepreneurship and resilience!
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Recreation Over Athleisure
- Ty Haney reframes 'athleisure' as 'recreation' to anchor Outdoor Voices in active participation rather than passivity.
- Positioning a brand around an ownable term creates a clearer mission and cultural identity.
Westside Highway Spark
- Ty discovered the idea for Outdoor Voices while jogging on the Westside Highway in NYC and feeling a mismatch with flashy Nike gear.
- That moment sparked her desire to design simpler, credible activewear that matched her style.
Use Your College Email
- Use your .edu email to open doors with manufacturers and investors when you're starting out.
- Positioning yourself as a student can generate responses and access in crowded markets.