Positioning OV as the Opposite of Performance Brands

The Rise, fall, and resurrection of the coolest athleisure brand of the 20-teens, Outdoor Voices.

No one does things like Ty Haney - She’s the Anna Wintour of Athleisure, creating the Nike-devouring apparel brand Outdoor Voices after art school. Her super power is harnessing community, which brought OV a $100M valuation. In 2020, Ty was pushed out of the very brand she created by the investors whom she trusted - But 5 years later, she’s back leading OV’s resurgence. Plus, she’s running 2 other companies: TYB (a community rewards tech platform) and Joggy (a plant-based energy drink). 

On today’s pod, Ty tells you and us all about…

• Nick & Jack giving OV a free ad on their newsletter in 2016
• “Recreation” as OV’s “ownable term”
• Pro tip: Use your college email address
• Her 4-Step Formula for Building Community
• The ultimate “Financial Trick shot”: The Tote Bag
• What really happened with the Outdoor Voices breakup drama
• The call that brought her back to Outdoor Voices
• If the Direct-To-Consumer biz model has a future
• Why “horse girl” is the next fashion trend

NEWSLETTER:

https://tboypod.com/newsletter 

OUR 2ND SHOW:

Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/

NEW LISTENERS

Fill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6

GET ON THE POD: 

Submit a shoutout or fact: https://tboypod.com/shoutouts 

SOCIALS:

Instagram: https://www.instagram.com/tboypod 

TikTok: https://www.tiktok.com/@tboypod

YouTube: https://www.youtube.com/@tboypod 

Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/

Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/

Anything else: https://tboypod.com/ 

About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.