Small Bets and Creative Merchandising that Surprise Audiences

The Rise, fall, and resurrection of the coolest athleisure brand of the 20-teens, Outdoor Voices.

No one does things like Ty Haney - She’s the Anna Wintour of Athleisure, creating the Nike-devouring apparel brand Outdoor Voices after art school. Her super power is harnessing community, which brought OV a $100M valuation. In 2020, Ty was pushed out of the very brand she created by the investors whom she trusted - But 5 years later, she’s back leading OV’s resurgence. Plus, she’s running 2 other companies: TYB (a community rewards tech platform) and Joggy (a plant-based energy drink). 

On today’s pod, Ty tells you and us all about…

• Nick & Jack giving OV a free ad on their newsletter in 2016
• “Recreation” as OV’s “ownable term”
• Pro tip: Use your college email address
• Her 4-Step Formula for Building Community
• The ultimate “Financial Trick shot”: The Tote Bag
• What really happened with the Outdoor Voices breakup drama
• The call that brought her back to Outdoor Voices
• If the Direct-To-Consumer biz model has a future
• Why “horse girl” is the next fashion trend

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About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.

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