
đââď¸ âDoing Thingsâ â Ty Haney, Founder of Outdoor Voices
The Best One Yet
Outro
Hosts thank Ty, recap episode highlights, and invite listeners to the newsletter and survey.
The Rise, fall, and resurrection of the coolest athleisure brand of the 20-teens, Outdoor Voices.
No one does things like Ty Haney - Sheâs the Anna Wintour of Athleisure, creating the Nike-devouring apparel brand Outdoor Voices after art school. Her super power is harnessing community, which brought OV a $100M valuation. In 2020, Ty was pushed out of the very brand she created by the investors whom she trusted - But 5 years later, sheâs back leading OVâs resurgence. Plus, sheâs running 2 other companies: TYB (a community rewards tech platform) and Joggy (a plant-based energy drink).
On todayâs pod, Ty tells you and us all aboutâŚ
- Nick & Jack giving OV a free ad on their newsletter in 2016
- âRecreationâ as OVâs âownable termâ
- Pro tip: Use your college email address
- Her 4-Step Formula for Building Community
- The ultimate âFinancial Trick shotâ: The Tote Bag
- What really happened with the Outdoor Voices breakup drama
- The call that brought her back to Outdoor Voices
- If the Direct-To-Consumer biz model has a future
- Why âhorse girlâ is the next fashion trend
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