In this episode, Ty Haney, founder of Outdoor Voices, shares how she turned her public downfall into the blueprint for an even bigger comeback—building multiple new brands and redefining how community drives growth.
She reveals:
• How she built Outdoor Voices into a $100M cult brand by age 30
• Why the DTC playbook failed—and what she’s doing differently now
• The four-part community-building formula that makes customers 4x more valuable
• Her biggest mistakes as a first-time CEO—and how she’s fixing them with Joggy and TYB
• Why owning your story and controlling your cap table is non-negotiable
• The future of founder-led content, brand building, and consumer trust
If you’re building a product brand, fighting for comeback, or want a masterclass in turning failure into fuel—don’t miss this one.
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