The Foundr Podcast with Nathan Chan

580: (Solo) How I Landed Richard Branson in My First 4 Months of Business (You Can Too)

9 snips
Aug 19, 2025
Discover how a budding entrepreneur secured an interview with billionaire Richard Branson just four months into starting a business. Learn the art of the 'serve first, ask later' networking strategy. Uncover tips on connecting with gatekeepers to reach industry icons and creative ways to provide value that compels leaders to engage. If you've ever hesitated to approach someone you admire, this guide offers the confidence and actionable steps to make it happen.
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ANECDOTE

Starting From Zero With A Big Win

  • Nathan started Foundr with no media or entrepreneurship experience and still landed Richard Branson for an interview.
  • He believed that securing Branson would validate the business and accelerate growth.
ADVICE

Lead With Value First

  • Do build or cite a platform that can offer value to the person you want to reach.
  • Lead with what you can give instead of immediately asking for their time.
ADVICE

Target The Gatekeeper First

  • Do find and contact the gatekeeper who controls access to the person you want to reach.
  • Use publishers, PR teams, or assistants as entry points to request interviews or meetings.
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