The Foundr Podcast with Nathan Chan

Jessica Hatzis, co-founder of Frank Body, shares her inspiring journey of building a $100 million skincare brand with just $10,000. She emphasizes the power of brand voice and how they revolutionized beauty marketing using relatable social media strategies. Jessica discusses navigating copycat brands, transitioning from influencer giveaways to structured ambassador programs, and the challenges of leading a growing team. She also reflects on balancing business growth with motherhood, revealing how risk-taking has been vital to their success in a competitive market.

Dan Martell, a serial entrepreneur and SaaS growth expert, shares his inspiring transformation from a troubled youth to a successful tech leader. He discusses his Buy Back Your Time framework for scaling businesses without burnout and the 1-3-1 decision-making method to empower teams. Martell also delves into the importance of leverage for entrepreneurial success and compares bootstrapping with raising capital. With insights on hiring, leadership, and optimizing pricing, this conversation is a goldmine for SaaS founders aiming for sustainable growth.

In this episode, Matthew Orlic shares how he built Qure Skincare into a $50M+ brand in just three years. After losing $5M when Dick Smith collapsed overnight, Matthew had to reinvent himself, shifting from wholesale to digital marketing and mastering a multichannel e-commerce approach.He dives into how he applied four key leverage points—product, audience, margin, and operating costs—to scale sustainably without relying on Meta ads.This conversation is filled with invaluable insights for entrepreneurs on mindset, resilience, and building a profitable brand in today’s competitive market.Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.If you loved this conversation and learned something new, rate and review this episode.Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

In this episode, Rachael Wilde, founder of TBH Skincare, shares how she went from a marketing career in the medical devices industry to creating a leading skincare brand. She talks about discovering patented acne-fighting technology, securing licensing rights, and launching TBH Skincare with her mother as a co-founder. Rachael dives deep into how she leveraged influencer marketing, TikTok virality, and retail partnerships with Priceline to scale the business. Entrepreneurs will learn about bootstrapping, brand storytelling, and the power of community in building a product-based business.Listen to Nathan and Rachael discuss:- Rachael’s transition from corporate marketing to co-founding a skincare company- How she secured the licensing rights to a groundbreaking acne technology- The viral TikTok moment that turned TBH Skincare profitable overnight- Her approach to handling funding, from friends and family investments to equity crowdfunding- The process of merging TBH Skincare into York Street Brands and what’s next for the business- And much more business advice…Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.If you loved this conversation and learned something new, rate and review this episode.Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Nick Sharma, founder of Sharma Brands, shares his dynamic journey from managing celebrity social media to mastering direct-to-consumer marketing. He reveals how he scaled Hint Water to 5,000 daily customers and the strategies behind Feastables' record-breaking launch. Listeners will learn about building brand trust, creating engaging content on a budget, and effective customer retention techniques. Nick also introduces his quirky “Grandma Test” and “Drunk Funnel Test” to ensure user-friendly experiences, packed with actionable insights for aspiring entrepreneurs.

Iris Smit, founder of The Quick Flick, shares her inspiring journey from dorm room startup to building a $15 million beauty empire. She discusses overcoming self-doubt and the decision to turn down a Shark Tank deal. Iris reveals how she leveraged influencer marketing and radical transparency to grow her brand. The conversation touches on innovative marketing strategies during the pandemic and the importance of authenticity in brand building. This chat is filled with actionable insights for aspiring entrepreneurs!

Aimee Smale, founder of Odd Muse, takes us through her remarkable journey from designing logos to creating a £24M fashion brand. She reveals how an iconic blazer led to viral success and discusses using pre-orders for growth without external funding. Aimee shares her strategies for community-driven marketing and influencer partnerships while tackling challenges from copycats. With insights on maintaining brand integrity and expanding into retail, her story offers valuable lessons for aspiring entrepreneurs in the fashion industry.

In this episode, Mike Smith, founder of Zero Co, shares how a backpacking trip around the world turned into a mission to solve the plastic waste crisis. Mike walks us through the early days of bootstrapping the business with his last $100K, moving back in with his parents, and how he raised over $750K through Australia's most successful Kickstarter campaign. He dives deep into the challenges of supply chain innovation, the power of radical transparency, and the tough decision to completely overhaul Zero Co’s business model after discovering flaws in its sustainability approach. Entrepreneurs will learn firsthand how to balance purpose with profitability, navigate manufacturing setbacks, and use community-driven marketing to build a loyal customer base.Listen to Nathan and Mike discuss: - The journey from an 18-month backpacking trip to launching Zero Co- Bootstrapping with $100K and leveraging crowdfunding to raise $750K- The importance of radical transparency in customer communication- Scaling a product-based business while staying sustainable- The challenges of manufacturing sustainable packaging and evolving the business model- How Zero Co is expanding internationally and into retail- And much more business and personal growth advice…Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Cassey Ho, founder of POPFLEX and Blogilates, shares her inspiring journey from rock bottom to building two successful brands. She reveals how Taylor Swift's unexpected endorsement of her skort led to a massive surge in demand. Cassey discusses the importance of community trust and authenticity while navigating challenges like copycats and scaling her business. Listeners will gain practical insights on creating viral content and the significance of transparent engagement with a loyal audience. A blend of passion, business, and overcoming adversity!

Caleb Marshall, founder of Tropeaka, turned his health struggle with chronic fatigue into a thriving global health brand. He discusses how to scale a business without an initial marketing budget, focusing on influencer partnerships to drive growth. Caleb shares insights on product development and building a unique brand identity in the crowded wellness market. He emphasizes the importance of community and customer retention, while also highlighting strategies for navigating online commerce and future expansion plans.