The Foundr Podcast with Nathan Chan
Foundr Media
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan.
About the show:
For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn their proven methods, lessons from failure, and inspirational stories.
Past guests include Emma Grede, Mark Cuban, Neil Patel, Kendra Scott, Alex Hormozi, Trinny Woodall, Tim Ferriss, Sophia Amoruso, Simon Sinek, Tony Robbins, Amy Porterfield, Ed Mylett, Michelle Zatlyn, Reid Hoffman, Scooter Braun, Dany Garcia, Marc Lore, Ariana Huffington, Pat Flynn, Lewis Howes, Jordan Harbinger, and many more.
About the host:
Nathan Chan is the CEO of Foundr and the creator of The Foundr Podcast. Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business. In the past decade, Chan's built Foundr into a global leader in entrepreneurial education, helping tens of thousands of aspiring entrepreneurs start and scale their businesses.
Need help with your business?
Visit foundr.com/foundrplustrial to join a global community of entrepreneurs, gain access to proven strategies, and fast-track your business growth confidently.
About the show:
For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn their proven methods, lessons from failure, and inspirational stories.
Past guests include Emma Grede, Mark Cuban, Neil Patel, Kendra Scott, Alex Hormozi, Trinny Woodall, Tim Ferriss, Sophia Amoruso, Simon Sinek, Tony Robbins, Amy Porterfield, Ed Mylett, Michelle Zatlyn, Reid Hoffman, Scooter Braun, Dany Garcia, Marc Lore, Ariana Huffington, Pat Flynn, Lewis Howes, Jordan Harbinger, and many more.
About the host:
Nathan Chan is the CEO of Foundr and the creator of The Foundr Podcast. Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business. In the past decade, Chan's built Foundr into a global leader in entrepreneurial education, helping tens of thousands of aspiring entrepreneurs start and scale their businesses.
Need help with your business?
Visit foundr.com/foundrplustrial to join a global community of entrepreneurs, gain access to proven strategies, and fast-track your business growth confidently.
Episodes
Mentioned books
Nov 20, 2025 • 51min
607: How I Built a $120M/Year Cookie Business From My Appartment | Loren Castle
Loren Castle, founder of Sweet Loren’s, built a $120M cookie dough brand after her cancer diagnosis sparked a clean food mission. She shares how she bootstrapped from $25K, landed Whole Foods with no packaging, and transformed her products to be allergen-free, creating a distinct market niche. Loren emphasizes the importance of customer obsession and mentorship in her journey, detailing how demos and packaging choices helped attract shoppers. Her story is a powerful lesson in resilience, brand positioning, and the pursuit of a purpose-driven business.
13 snips
Nov 18, 2025 • 10min
606: (Solo) The Week Before Black Friday: What Smart Ecommerce Founders Are Doing Differently
Get ready to optimize your Black Friday strategy! Discover how to build excitement and anticipation leading up to the big day. Learn why focusing on warm traffic beats heavy ad spending and explore smart offers that protect your margins. Find out the essential mobile checks to prevent lost sales and why simplicity trumps complexity in your campaign. Don’t miss out on creating urgency for December purchases with post-Black Friday shipping deadlines. Your last-minute guide to making this Black Friday your most profitable yet!
Nov 13, 2025 • 41min
605: He Bought an Airline for $0.30 (and made BILLIONS) | Tony Fernendes (Best of Foundr)
Tony Fernandes, a serial entrepreneur and CEO of AirAsia, transformed a struggling airline into a billion-dollar business. He shares how he purchased AirAsia for just 30 cents and $10 million in debt just before 9/11. Key topics include the importance of rapid scaling to outpace competitors, the value of cultivating a strong company culture, and leveraging digital strategies for growth. Tony also discusses embracing failures, the significance of personal branding, and his vision of making air travel accessible to all.
Nov 11, 2025 • 13min
604: (Solo) What Labubu and Apple Can Teach You About Scarcity Marketing
Scarcity marketing elevates perceived value and drives sales when done right. Explore how Apple generates buzz through limited launches and how Labubu's unpredictable boxes fuel FOMO. Learn effective strategies like VIP waitlists and limited drops that can create authentic urgency. Discover the critical difference between genuine scarcity and gimmicks, plus how community engagement amplifies these effects. Key takeaways include establishing clear rules and ensuring memorable buying experiences to build trust and demand.
Nov 6, 2025 • 52min
603: He Built a $1B Beauty Brand Selling $1 Makeup | Joey Shamah
Joey Shamah, co-founder of e.l.f. Cosmetics, shares his journey of turning a bold $1 makeup concept into a billion-dollar brand. He discusses how he disrupted the beauty industry with innovative marketing strategies and a unique retail approach, including a viral Bloomingdale's rumor that led to 192,000 orders overnight. Joey also reveals insights on navigating the IPO process, acquiring legacy brands, and the importance of adapting to market demands while maintaining simplicity in pricing. His experiences offer a playbook for aspiring entrepreneurs.
7 snips
Nov 4, 2025 • 14min
602: (Solo) What I Learned From Alex Hormozi’s $100M Book Launch
Discover the secrets behind a $100M book launch, highlighting the importance of planning and positioning. Learn how to create anticipation like major product reveals and the value of goodwill in building trust. Focus on deep pre-launch preparation, leveraging consistent value-driven content, and testing hooks on social media. Positioning a movement over merely selling products can elevate your launch. Apply these strategies for a more successful product rollout and increased revenue.
15 snips
Oct 30, 2025 • 58min
601: The Couple Who Built a 9-FIGURE Brand While Working Full-Time Jobs | Natalie Holloway
Natalie Holloway, co-founder of Bala—an innovative fitness brand known for wearable weights—transformed a $5,000 side hustle into a nine-figure empire backed by Mark Cuban and Maria Sharapova. She dives into the rollercoaster of building the brand, from epic growth during the COVID boom to facing bankruptcy. Natalie shares the pivotal lessons learned from Shark Tank, navigating partnerships with lifestyle brands like Spanx, and the importance of innovation and protecting intellectual property. Now, she’s writing The Bala Playbook to guide aspiring founders.
6 snips
Oct 28, 2025 • 13min
600: (Solo) How Founders Should Actually Use AI (Without Getting Lost)
Discover how AI is revolutionizing the way founders work. Learn to use AI as a thinking partner for drafting emails, creating decks, and conducting research. Uncover effective prompt strategies that refine your queries for optimal results. Hear real-life examples of how AI accelerates product development timelines. Find out how to train AI like a team member by setting communication frameworks. Embrace AI daily to stay competitive, regardless of your technical skills.
9 snips
Oct 23, 2025 • 41min
599: They Rejected Her Idea, She Turned it into a BILLION Dollar Business | Suneera Madhani (Best of Foundr)
Suneera Madhani, a visionary entrepreneur and CEO of Stax, recounts her journey from selling credit card terminals out of her car to leading a $1B fintech unicorn. She discusses the rejection of her initial idea by her employer and how that motivated her to innovate a subscription-based payment model. Suneera shares insights on securing over $500M in funding, the strategic decision to turn down a $17.5M acquisition offer, and the importance of resilience and community in scaling a business—offering invaluable lessons for aspiring entrepreneurs.
7 snips
Oct 21, 2025 • 10min
598: (Solo) Your Brand Is Not a Logo: Why Most Founders Get Stuck Before They Even Launch
Discover why a brand is more than just a logo—it's about the emotional connections that resonate with customers. Learn the importance of feeling understood and how trust drives sales. Uncover the four pillars of effective branding and the low-cost signals that can enhance conversions. Explore the power of brand ambassadors to boost credibility rapidly. Finally, understand that successful branding is a systematic approach, not just a vibe, to ensure your brand feels necessary, not just nice.
