The Foundr Podcast with Nathan Chan 549: How Popflex Became Taylor Swift's Favourite Clothing Brand | Cassey Ho [VIDEO]
Jan 31, 2025
Cassey Ho, founder of POPFLEX and Blogilates, shares her inspiring journey from rock bottom to building two successful brands. She reveals how Taylor Swift's unexpected endorsement of her skort led to a massive surge in demand. Cassey discusses the importance of community trust and authenticity while navigating challenges like copycats and scaling her business. Listeners will gain practical insights on creating viral content and the significance of transparent engagement with a loyal audience. A blend of passion, business, and overcoming adversity!
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Blogilates Origin
- Cassey Ho started Blogilates in 2009 by uploading a Pilates workout video to YouTube for her 40 students.
- It unexpectedly gained thousands of views, sparking an online fitness community and eventually leading to product development.
Brand and Community Building
- Build products with purpose and solve existing problems.
- Build community by being transparent, admitting mistakes, and apologizing.
PopFlex Early Challenges
- Early PopFlex struggled with sizing issues due to Cassey Ho's lack of technical design experience, leading to customer distrust.
- Toxicity within the team and online negativity almost caused her to quit, but her husband's encouragement led to a turnaround.