In this episode, Cassey Ho, founder of POPFLEX and Blogilates, shares her journey from rock bottom to building two eight-figure brands. Discover how Cassey combined her passion for fitness and design to create unique products that solve real problems.

She opens up about overcoming toxic environments, handling copycats, and the challenges of scaling while maintaining authenticity. Listen to how Taylor Swift’s unexpected endorsement of her signature skort skyrocketed demand and why community trust remains her greatest asset. Entrepreneurs will gain actionable insights on building brands, creating viral content, and navigating the highs and lows of entrepreneurship.

Listen to Nathan and Cassey discuss:

- How Cassey started Blogilates with a single YouTube video in 2009 and turned it into a fitness empire

- The pivotal moment when Taylor Swift wore a POPFLEX skort, leading to 20,000 preorders

- Cassey’s transparency about reaching rock bottom and how her husband’s encouragement led to a business turnaround

- The importance of maintaining trust and authenticity with a loyal community

- Practical advice on creating short-form viral videos that drive sales

And much more business advice…

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