Cassey Ho is the face of Blogilates, best known for its free online workout videos which have more than a billion views on YouTube alone. As impressive as that is, digital content is just one part of Cassey’s multi-million dollar entrepreneurial portfolio, which has grown to include her POPFLEX apparel brand, additional product lines at Target, a Pilates certification program, and more. This week on How I Built This Lab, hear about the risks Cassey took to defy cultural expectations in pursuit of a more fulfilling – and in some ways, forbidden – career, along with her perspective on what it takes to grow a business in the creator economy.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cassey Ho is the face of Blogilates, best known for its free online workout videos which have more than a billion views on YouTube alone. As impressive as that is, digital content is just one part of Cassey’s multi-million dollar entrepreneurial portfolio, which has grown to include her POPFLEX apparel brand, additional product lines at Target, a Pilates certification program and more. This week on How I Built This Lab, hear about the risks Cassey took to defy cultural expectations in pursuit of a more fulfilling – and in some ways, forbidden – career, along with her perspective on what it takes to grow a business in the creator economy.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

YouTube sensation and fitness entrepreneur, Cassey Ho, shares her journey of turning her passion for fitness into a YouTube phenomenon. They discuss the emotional challenges of being a content creator, body image and self-acceptance, and three important truths about life - living passionately, believing in oneself, and giving 100% effort.

Fitness entrepreneur Cassey Ho, with 17 million followers, including 3.5M on TikTok, talks about bracing for a TikTok ban. She discusses building a dedicated following, leveraging audience feedback for products, and adapting to the ever-changing social media landscape. Ho also shares insights on showcasing humanness in branding, navigating uncertainties in the social media landscape, and overcoming growth challenges in entrepreneurship.

In this engaging discussion, Cassey Ho, an award-winning fitness instructor and creator of ‘Blogilates’, explores the crucial need for self-love and acceptance. She emphasizes silencing your inner critic and nurturing a positive body image. Cassey reveals the damaging nature of negative relationships with the scale and shares her transformative journey towards self-acceptance. Listeners learn practical strategies to combat self-doubt, prioritize health over societal expectations, and embrace joy in fitness, all while fostering a kinder, more compassionate relationship with themselves.