Cassey Ho is the face of Blogilates, best known for its free online workout videos which have more than a billion views on YouTube alone. As impressive as that is, digital content is just one part of Cassey’s multi-million dollar entrepreneurial portfolio, which has grown to include her POPFLEX apparel brand, additional product lines at Target, a Pilates certification program, and more. This week on How I Built This Lab, hear about the risks Cassey took to defy cultural expectations in pursuit of a more fulfilling – and in some ways, forbidden – career, along with her perspective on what it takes to grow a business in the creator economy.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cassey Ho is the face of Blogilates, best known for its free online workout videos which have more than a billion views on YouTube alone. As impressive as that is, digital content is just one part of Cassey’s multi-million dollar entrepreneurial portfolio, which has grown to include her POPFLEX apparel brand, additional product lines at Target, a Pilates certification program and more. This week on How I Built This Lab, hear about the risks Cassey took to defy cultural expectations in pursuit of a more fulfilling – and in some ways, forbidden – career, along with her perspective on what it takes to grow a business in the creator economy.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

YouTube sensation and fitness entrepreneur, Cassey Ho, shares her journey of turning her passion for fitness into a YouTube phenomenon. They discuss the emotional challenges of being a content creator, body image and self-acceptance, and three important truths about life - living passionately, believing in oneself, and giving 100% effort.

Fitness entrepreneur Cassey Ho, with 17 million followers, including 3.5M on TikTok, talks about bracing for a TikTok ban. She discusses building a dedicated following, leveraging audience feedback for products, and adapting to the ever-changing social media landscape. Ho also shares insights on showcasing humanness in branding, navigating uncertainties in the social media landscape, and overcoming growth challenges in entrepreneurship.

Cassey Ho, the founder of Blogilates and advocate for body positivity, teams up with iJustine, a pioneering social media influencer, to uncover the highs and lows of online life. They dive into their personal battles with negative comments and body image, highlighting the difference between spite and constructive feedback. Both guests reflect on how social media has transformed their lives for the better, emphasizing the power of empathy and community. They encourage using platforms positively while navigating the challenges of oversharing and drama in the digital world.