How I Built This with Guy Raz ICYMI... HIBT Lab! Blogilates: Cassey Ho
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Oct 13, 2022 Cassey Ho, the founder of Blogilates, shares her inspiring journey from a simple YouTube video to a multi-million dollar fitness empire. She discusses the challenges of defying cultural expectations while pursuing her dreams and the emotional struggle of balancing family values with her passion for fashion and fitness. Cassey also reveals how she turned criticism into empowering content and the importance of community engagement in her brand's growth. With insights on innovation and sustainability, her story is a motivating tale for aspiring entrepreneurs.
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Forbidden Career
- Cassey Ho's parents, immigrants who valued stability, gave her three career choices: doctor, lawyer, or failure.
- She initially pursued pre-med but felt unfulfilled, highlighting the conflict between cultural expectations and personal passions.
Pilates Discovery
- Cassey Ho discovered Pilates at 16 through a Mari Windsor infomercial, sparking her passion for fitness.
- Unlike competitive tennis, Pilates allowed her to focus on self-improvement, a concept she emphasizes in her videos.
Side Hustle to Passion
- While studying biology, Cassey Ho taught Pilates in her dorm, leading to an instructor job at a gym.
- The gym owner's support and investment in her Pilates certification proved pivotal in her career trajectory.