How I Built This with Guy Raz

ICYMI... HIBT Lab! Blogilates: Cassey Ho

Oct 13, 2022

Cassey Ho, the founder of Blogilates, shares her inspiring journey from a simple YouTube video to a multi-million dollar fitness empire. She discusses the challenges of defying cultural expectations while pursuing her dreams and the emotional struggle of balancing family values with her passion for fashion and fitness. Cassey also reveals how she turned criticism into empowering content and the importance of community engagement in her brand's growth. With insights on innovation and sustainability, her story is a motivating tale for aspiring entrepreneurs.

34:26

Episode guests

Cassey Ho

Highlights

AI Chapters

Episode notes

Discovering a Passion for Fitness through Teaching Pilates

01:08

Unexpected YouTube Success and a Side Hobby

01:12

Intro

3min

From Biology to Boutique: A Journey of Passion

9min

From Personal Struggles to Product Recognition

4min

From Passion to Brand: The Blogilates Journey

15min

Navigating Criticism in the Age of Social Media

3min

Building a Legacy: Intent and Innovation in Media and Fashion

3min

Engaging the Audience: How to Stay Connected and Access Episodes

2min

Cassey Ho is the face of Blogilates, best known for its free online workout videos which have more than a billion views on YouTube alone. As impressive as that is, digital content is just one part of Cassey’s multi-million dollar entrepreneurial portfolio, which has grown to include her POPFLEX apparel brand, additional product lines at Target, a Pilates certification program, and more.

This week on How I Built This Lab, hear about the risks Cassey took to defy cultural expectations in pursuit of a more fulfilling – and in some ways, forbidden – career, along with her perspective on what it takes to grow a business in the creator economy.

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