How I Built This with Guy Raz cover image

ICYMI... HIBT Lab! Blogilates: Cassey Ho

How I Built This with Guy Raz

CHAPTER

Intro

This chapter recounts the inspiring journey of a fitness entrepreneur who achieved unexpected success with a simple YouTube exercise video. It details the evolution of her brand, which expanded from a single video to a thriving business with multiple product lines and an apparel brand.

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