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15min chapter
ICYMI... HIBT Lab! Blogilates: Cassey Ho
How I Built This with Guy Raz
From Passion to Brand: The Blogilates Journey
This chapter recounts the transformative journey of Blogilates, from a simple blog to a thriving fitness brand. It highlights key moments, including a magazine feature and a viral YouTube video, that inspired the shift from a side hobby to a full-fledged business. The speaker reflects on the importance of community engagement, adaptation, and the strategic importance of creating accessible content for audience connection and growth.
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