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Masters of Scale
Rapid Response: Bracing for a possible TikTok ban, w/fitness entrepreneur Cassey Ho
Mar 28, 2024
Fitness entrepreneur Cassey Ho, with 17 million followers, including 3.5M on TikTok, talks about bracing for a TikTok ban. She discusses building a dedicated following, leveraging audience feedback for products, and adapting to the ever-changing social media landscape. Ho also shares insights on showcasing humanness in branding, navigating uncertainties in the social media landscape, and overcoming growth challenges in entrepreneurship.
21:46
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Quick takeaways
- Adapting content strategies across platforms is crucial to mitigate risks from algorithmic changes.
- Integrating audience feedback into product innovation is essential for evolving business strategies.
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