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Masters of Scale

Rapid Response: Bracing for a possible TikTok ban, w/fitness entrepreneur Cassey Ho

Mar 28, 2024
21:46
Snipd AI
Fitness entrepreneur Cassey Ho, with 17 million followers, including 3.5M on TikTok, talks about bracing for a TikTok ban. She discusses building a dedicated following, leveraging audience feedback for products, and adapting to the ever-changing social media landscape. Ho also shares insights on showcasing humanness in branding, navigating uncertainties in the social media landscape, and overcoming growth challenges in entrepreneurship.
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Podcast summary created with Snipd AI

Quick takeaways

  • Adapting content strategies across platforms is crucial to mitigate risks from algorithmic changes.
  • Integrating audience feedback into product innovation is essential for evolving business strategies.

Deep dives

The Influence of Grammarly on Writing Precision and Brand Voice

Grammarly serves as a crucial tool for the producer, enabling them to adjust their writing for different audiences while maintaining the brand voice of Masters of Scale. By spotting redundancies and improving sentence clarity, Grammarly enhances the overall quality of content creation, emphasizing the importance of personalized and intuitive writing aids.

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