Masters of Scale Rapid Response: Bracing for a possible TikTok ban, w/fitness entrepreneur Cassey Ho
Mar 28, 2024
In this insightful conversation, fitness entrepreneur Cassey Ho, known for her 17 million social media followers and founder of Blogilates and POPFLEX, shares her thoughts on the potential TikTok ban. She highlights the challenges creators face with changing algorithms and the importance of adaptability. Cassey discusses how authenticity drives brand success and offers personal lessons on audience engagement. She also delves into her journey of evolving from content creation to launching a thriving athleisure brand amidst a competitive landscape.
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TikTok View Fluctuation
- Cassey Ho's TikTok videos sometimes get 25 million views, leading to high product sales.
- However, other videos unexpectedly only receive 12 views despite her large following.
Diversify Content
- Diversify content across multiple platforms like Instagram Reels and YouTube Shorts.
- Don't rely solely on one platform like TikTok due to potential bans or algorithm changes.
Platform Conversion Rates
- While view counts are trackable across platforms, determining which platform drives sales can be challenging.
- Cassey notes that Instagram Reels has a more consistent and higher conversion rate than TikTok.