Rapid Response: Bracing for a possible TikTok ban, w/fitness entrepreneur Cassey Ho
Masters of Scale
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Navigating the Influencer Landscape
This chapter explores the speaker's perspective on being an entrepreneur and content creator rather than just an influencer, emphasizing social media's role in business promotion. The discussion highlights the challenges of algorithm changes on platforms like TikTok, the emotional toll on creators, and the importance of adaptability and experimentation in marketing strategies. Additionally, it chronicles the journey of a fitness entrepreneur as they evolve from content creation to launching a successful activewear brand, including the key decision-making processes involved.
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