2min chapter

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Rapid Response: Bracing for a possible TikTok ban, w/fitness entrepreneur Cassey Ho

Masters of Scale

CHAPTER

Strategizing in the Face of Change: Insights from Business Leadership

This chapter discusses the implications of a possible TikTok ban while featuring insights from a Chief Marketing Officer on strategic business refocusing. It highlights the role of data and machine learning in marketing, along with challenges faced in aligning team and customer engagement.

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