The Jasmine Star Show

Turning Pain into Purpose with Cassey Ho

Aug 5, 2025
Cassey Ho is a pioneering entrepreneur and fitness instructor, renowned for her brand Blogilates and trendy activewear line, Popflex Active. In this engaging conversation, she opens up about turning pain into purpose, sharing her experience with online harassment and its impact on her business ethos. Cassey emphasizes the strength of emotional sensitivity, revealing how it shapes her decisions as a CEO. She advocates for vulnerability as a powerful asset and discusses her creative evolution in the face of adversity. A true testament to resilience and authenticity!
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ANECDOTE

Blogilates Beginning Anecdote

  • Cassey Ho started Blogilates with a single 10-minute Pilates video for 40 students in 2009.
  • The video unexpectedly went viral, creating a large online community of women exercising at home.
ANECDOTE

Turning Body-Shaming into Viral Content

  • Cassey faced immediate body-shaming comments after her first Pilates video.
  • She turned negativity into viral content by photoshopping her body to mock critics with a video called The Perfect Body.
ANECDOTE

Speaking Out Sparked YouTube Policy Change

  • At a YouTube Creators Summit, Cassey publicly addressed defamatory videos targeting her and other creators.
  • Her bravery contributed to YouTube changing policies to demonetize and stop harassment channels.
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