Turning Pain into Purpose with Cassey Ho

Aug 5, 2025

Cassey Ho is a pioneering entrepreneur and fitness instructor, renowned for her brand Blogilates and trendy activewear line, Popflex Active. In this engaging conversation, she opens up about turning pain into purpose, sharing her experience with online harassment and its impact on her business ethos. Cassey emphasizes the strength of emotional sensitivity, revealing how it shapes her decisions as a CEO. She advocates for vulnerability as a powerful asset and discusses her creative evolution in the face of adversity. A true testament to resilience and authenticity!

Ask episode

AI Snips

Chapters

Transcript

Episode notes

ANECDOTE

Blogilates Beginning Anecdote

Cassey Ho started Blogilates with a single 10-minute Pilates video for 40 students in 2009.
The video unexpectedly went viral, creating a large online community of women exercising at home.

ANECDOTE

Turning Body-Shaming into Viral Content

Cassey faced immediate body-shaming comments after her first Pilates video.
She turned negativity into viral content by photoshopping her body to mock critics with a video called The Perfect Body.

ANECDOTE

Speaking Out Sparked YouTube Policy Change

At a YouTube Creators Summit, Cassey publicly addressed defamatory videos targeting her and other creators.
Her bravery contributed to YouTube changing policies to demonetize and stop harassment channels.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

When I first saw Cassey Ho’s YouTube videos, her energy and authenticity instantly stood out. So when she joined the podcast, I knew we were going deeper than just workouts.

In this episode, Cassey shares the raw truth behind online harassment, the YouTube policy change it sparked, and how her sensitivity became a powerful strength in business and life.

Cassey and I talked about:

🔥 What it’s like to feel everything so deeply—and how it shapes decision-making as a CEO
💔 How she weathered a massive wave of online hate (yes, it involved bananas…)
🧠 The intersection of logic and emotion—and why both are needed to build something meaningful
✨ Why vulnerability is not a liability but a secret weapon
🧵 The “cloud hoodie” as the entrepreneur uniform (and why comfort + confidence is a vibe)

Cassey shows us that being emotional isn’t weakness—it’s wisdom. Her story is a reminder that deep feelings and big hearts can drive powerful leadership and creativity.

If you’ve ever wondered if you’re too much or questioned your worth, this episode is for you.

There’s no one right path to success—and this convo celebrates them all.

Wherever you are in your journey, you’re not alone. Press play and feel seen, heard, and supported. 💕

Click >>PLAY<< to hear all of this and:

[01:30] Why Cassey’s emotional sensitivity is actually her entrepreneurial strength

[21:55] The moment Cassey spoke up publicly at YouTube’s Creator Summit (and why it changed policy)

[23:19] How Cassey handled online harassment and turned it into purpose-driven change

[24:13] The aftermath of confronting hate: how Cassey’s bravery led to a safer platform

[59:10] Jasmine reflects on Cassey's transparency and emotional leadership as an inspiration for other entrepreneurs

Listen to Related Episodes:

Connect With Cassey Ho:

Cassey Ho is a trailblazing entrepreneur, fitness instructor, and designer best known as the founder of Blogilates, one of the most popular female fitness channels on YouTube. She also founded Popflex Active, a fashion-forward athleisure brand focused on empowering women to feel strong, confident, and comfortable in their skin. With over 15 million social media followers and multiple viral moments (some joyful, some challenging), Cassey is redefining what it means to lead with heart in the online world.

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

For full show notes, visit jasminestar.com/podcast/episode567