How I Built This with Guy Raz

HIBT Lab! Blogilates: Cassey Ho

May 5, 2022

Cassey Ho, the dynamic founder of Blogilates and Popflex, shares her inspiring journey from an immigrant background to becoming a fitness icon with over 6 million YouTube subscribers. She discusses the risks she took to follow her passion in a world that prioritized financial security over dreams. Cassey reveals how she built her brand through free content and community engagement, and reflects on the financial realities of the digital fitness industry. Lastly, she emphasizes her vision for creating a legacy that empowers women beyond her personal influence.

34:02

Episode guests

Cassey Ho

AI Chapters

Episode notes

Intro

4min

From Immigrant Roots to Fashion Dreams

9min

The Rise of Pop Pilates and Shapewear Giants

4min

From Passion to Brand: The Blogilates Journey

11min

Building a Fitness Empire Through Free Content

3min

Financial Dynamics in Digital Fitness

8min

Building a Legacy Beyond Personal Influence

3min

Cassey Ho is the face of Blogilates, best known for its free online workout videos which have more than a billion views on YouTube alone. As impressive as that is, digital content is just one part of Cassey’s multi-million dollar entrepreneurial portfolio, which has grown to include her POPFLEX apparel brand, additional product lines at Target, a Pilates certification program and more.

This week on How I Built This Lab, hear about the risks Cassey took to defy cultural expectations in pursuit of a more fulfilling – and in some ways, forbidden – career, along with her perspective on what it takes to grow a business in the creator economy.

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