How I Built This with Guy Raz HIBT Lab! Blogilates: Cassey Ho
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May 5, 2022 Cassey Ho, the dynamic founder of Blogilates and Popflex, shares her inspiring journey from an immigrant background to becoming a fitness icon with over 6 million YouTube subscribers. She discusses the risks she took to follow her passion in a world that prioritized financial security over dreams. Cassey reveals how she built her brand through free content and community engagement, and reflects on the financial realities of the digital fitness industry. Lastly, she emphasizes her vision for creating a legacy that empowers women beyond her personal influence.
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Forbidden Career
- Cassey Ho's father gave her three career choices: doctor, lawyer, or failure.
- This motivated her to pursue her passion for fashion design despite cultural expectations.
Pilates Discovery
- Cassey Ho discovered Pilates at 16 through a Marie Windsor infomercial.
- This sparked her passion for fitness, leading her to practice Pilates regularly and eventually teach it.
Accidental Instructor
- Cassey Ho started teaching Pilates informally in college, then auditioned for a job despite lacking certification.
- The gym owner's support and investment in her training launched her instructing career.