8min chapter

How I Built This with Guy Raz cover image

HIBT Lab! Blogilates: Cassey Ho

How I Built This with Guy Raz

CHAPTER

Financial Dynamics in Digital Fitness

This chapter examines the financial aspects of running a digital fitness business, revealing that high viewership on platforms like YouTube does not translate into substantial revenue. It also discusses the emotional challenges of public scrutiny and the significance of adaptability and audience engagement in building a successful personal brand.

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