4min chapter

How I Built This with Guy Raz cover image

HIBT Lab! Blogilates: Cassey Ho

How I Built This with Guy Raz

CHAPTER

The Rise of Pop Pilates and Shapewear Giants

This chapter explores the evolution of Pop Pilates and the creation of the Blogilates YouTube channel, detailing the speaker's transition from a gym instructor to an online fitness sensation. It also examines the rivalry between Spanx and Skims, highlighting the founding of Spanx and its transformative impact on the fashion industry.

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