The Foundr Podcast with Nathan Chan

Foundr Media
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14 snips
Apr 25, 2025 • 45min

561: $300M Worth of Facebook Ads Advice in 45 Minutes | Jordan Menard

In this episode, Jordan Menard breaks down what it really takes to scale Facebook ads in 2025. He shares why creative is now the targeting, why brands need to focus more on offers than tactics, and how to fix your conversion economics to unlock serious scale. Jordan also walks through his exact ad creative process—including scripting, ad types, and how to test offers to find your hero. If you're spending money on ads and not getting results, this episode will change the way you approach performance marketing forever.Listen to Nathan and Jordan discuss:- How Jordan built a $300M+ track record in Facebook ads without a website or outbound marketing- Why scaling doesn’t start in Ads Manager—it starts with better inputs: offer, creative, numbers- The four leverage points that unlock profitable scale: product, audience, margins, and operations- How to use AI to generate ad angles and customer pain points- The two creative briefs Jordan uses for every ad: scripted for actors, unscripted for influencersAnd much more business advice…Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.If you loved this conversation and learned something new, rate and review this episode.Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine
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Apr 18, 2025 • 44min

560: The College Dropout Who Built an $11 billion Toy Empire | Nick Mowbray (Best of Foundr) [VIDEO]

Nick Mowbray, co-founder of ZURU, shares his journey from backyard balloon projects to creating a $11 billion toy empire. He discusses living frugally in China for seven years to build his business and the tough lessons learned, including a significant lawsuit. Mowbray emphasizes the "2% better every week" mentality that propelled ZURU ahead of giants like Hasbro and Mattel. He also highlights innovative e-commerce strategies and the importance of adapting to market trends, all while maintaining a lean, self-funded business model.
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Apr 11, 2025 • 49min

559: How a $100M Exit Left This 30 Year Old Lost | Jake Kassan

Jake Kassan, co-founder of Movement Watches, shares his journey from building a $100M brand to grappling with an identity crisis post-sale. He discusses the overwhelming loneliness that followed financial success and the realization that money alone doesn’t bring fulfillment. Jake reveals how his passion for video production reignited his creativity and the importance of personal values over mere financial achievements. His insights resonate deeply with founders facing burnout and searching for meaning in their entrepreneurial lives.
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10 snips
Apr 4, 2025 • 46min

558: She Made $100K in 90 Days Selling Sunscreen | Tori Gill

In this conversation, Tori Gill, founder of Sun & Daughter and a former hairdresser, shares her remarkable journey of launching a six-figure sunscreen brand in just three months. She discusses identifying a market gap and how she leveraged Instagram for rapid sales. Tori recounts the challenges of obtaining TGA approval and navigating manufacturing hurdles. Additionally, she reveals the importance of product bundling and building a community around her brand, while balancing entrepreneurial ambitions with family life.
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10 snips
Mar 28, 2025 • 43min

557: She Went From $0 to $100M Selling Coffee Scrubs | Jessica Hatzis (Best of Foundr) [VIDEO]

Jessica Hatzis, co-founder of Frank Body, shares her inspiring journey of building a $100 million skincare brand with just $10,000. She emphasizes the power of brand voice and how they revolutionized beauty marketing using relatable social media strategies. Jessica discusses navigating copycat brands, transitioning from influencer giveaways to structured ambassador programs, and the challenges of leading a growing team. She also reflects on balancing business growth with motherhood, revealing how risk-taking has been vital to their success in a competitive market.
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18 snips
Mar 21, 2025 • 41min

556: From Broke to $100M+ in SaaS – Dan Martell (Best of Foundr) [VIDEO]

Dan Martell, a serial entrepreneur and SaaS growth expert, shares his inspiring transformation from a troubled youth to a successful tech leader. He discusses his Buy Back Your Time framework for scaling businesses without burnout and the 1-3-1 decision-making method to empower teams. Martell also delves into the importance of leverage for entrepreneurial success and compares bootstrapping with raising capital. With insights on hiring, leadership, and optimizing pricing, this conversation is a goldmine for SaaS founders aiming for sustainable growth.
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Mar 14, 2025 • 53min

555: From Losing $5M to Making $50M with just ONE Product | Matthew Orlic

In this episode, Matthew Orlic shares how he built Qure Skincare into a $50M+ brand in just three years. After losing $5M when Dick Smith collapsed overnight, Matthew had to reinvent himself, shifting from wholesale to digital marketing and mastering a multichannel e-commerce approach.He dives into how he applied four key leverage points—product, audience, margin, and operating costs—to scale sustainably without relying on Meta ads.This conversation is filled with invaluable insights for entrepreneurs on mindset, resilience, and building a profitable brand in today’s competitive market.Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.If you loved this conversation and learned something new, rate and review this episode.Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine
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Mar 7, 2025 • 1h 8min

554: How She Made 10M at 27 Years Old Selling Skincare | Rachael Wilde

In this episode, Rachael Wilde, founder of TBH Skincare, shares how she went from a marketing career in the medical devices industry to creating a leading skincare brand. She talks about discovering patented acne-fighting technology, securing licensing rights, and launching TBH Skincare with her mother as a co-founder. Rachael dives deep into how she leveraged influencer marketing, TikTok virality, and retail partnerships with Priceline to scale the business. Entrepreneurs will learn about bootstrapping, brand storytelling, and the power of community in building a product-based business.Listen to Nathan and Rachael discuss:- Rachael’s transition from corporate marketing to co-founding a skincare company- How she secured the licensing rights to a groundbreaking acne technology- The viral TikTok moment that turned TBH Skincare profitable overnight- Her approach to handling funding, from friends and family investments to equity crowdfunding- The process of merging TBH Skincare into York Street Brands and what’s next for the business- And much more business advice…Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.If you loved this conversation and learned something new, rate and review this episode.Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine
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16 snips
Feb 28, 2025 • 54min

553: His Multi-Million Dollar DTC Playbook That Launched MrBeasts Feastables | Nick Sharma

Nick Sharma, founder of Sharma Brands, shares his dynamic journey from managing celebrity social media to mastering direct-to-consumer marketing. He reveals how he scaled Hint Water to 5,000 daily customers and the strategies behind Feastables' record-breaking launch. Listeners will learn about building brand trust, creating engaging content on a budget, and effective customer retention techniques. Nick also introduces his quirky “Grandma Test” and “Drunk Funnel Test” to ensure user-friendly experiences, packed with actionable insights for aspiring entrepreneurs.
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Feb 21, 2025 • 53min

552: She Went From $0 to $15M Selling Eyeliner | Iris Smit [VIDEO]

Iris Smit, founder of The Quick Flick, shares her inspiring journey from dorm room startup to building a $15 million beauty empire. She discusses overcoming self-doubt and the decision to turn down a Shark Tank deal. Iris reveals how she leveraged influencer marketing and radical transparency to grow her brand. The conversation touches on innovative marketing strategies during the pandemic and the importance of authenticity in brand building. This chat is filled with actionable insights for aspiring entrepreneurs!

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