The Foundr Podcast with Nathan Chan 557: She Went From $0 to $100M Selling Coffee Scrubs | Jessica Hatzis (Best of Foundr) [VIDEO]
Mar 28, 2025
Jessica Hatzis, co-founder of Frank Body, shares her inspiring journey of building a $100 million skincare brand with just $10,000. She emphasizes the power of brand voice and how they revolutionized beauty marketing using relatable social media strategies. Jessica discusses navigating copycat brands, transitioning from influencer giveaways to structured ambassador programs, and the challenges of leading a growing team. She also reflects on balancing business growth with motherhood, revealing how risk-taking has been vital to their success in a competitive market.
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Frank Body's Origin
- Jess Hatzis and her friend started a creative agency, Willow& Blake, where they developed a unique brand voice.
- Clients, however, were often hesitant to embrace the bold ideas they presented.
Going Viral on Instagram
- Frank Body's viral Instagram success stemmed from leveraging user-generated content before it was common.
- They tapped into an untapped audience by adopting a friendly, non-corporate tone of voice on the platform.
Influencer Marketing 2.0
- Stop blindly sending free products to influencers; it's wasteful and devalues your brand.
- Create a structured ambassador program and emphasize the monetary value of your product.