In this episode, Jess Hatzis shares the journey of how she and her co-founders built Frank Body into a $100M skincare brand with just $10,000.

Jess dives deep into the power of brand voice, why traditional beauty marketing was broken, and how Frank Body pioneered influencer-driven marketing before it became mainstream. She also reveals how the brand navigated copycats, expanded into retail, and evolved beyond its Instagram-famous coffee scrub.

Entrepreneurs will gain insights into creating a standout brand, scaling without losing authenticity, and adapting to market shifts over time.

Listen to Nathan and Jessica discuss:

- How Frank Body’s first Instagram marketing campaign changed the beauty industry

- The power of crafting a unique brand voice and treating brands like people

- Why Frank Body stopped sending free products to influencers and pivoted to a structured ambassador program

- The strategy behind shifting from an "Instagram brand" to a serious player in the skincare market

- The challenges of growing a team, defining co-founder roles, and learning to delegate

And much more branding advice…

Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.

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