Jessica Hatzis

Jessica Hatzis, co-founder of Frank Body, shares her inspiring journey of building a $100 million skincare brand with just $10,000. She emphasizes the power of brand voice and how they revolutionized beauty marketing using relatable social media strategies. Jessica discusses navigating copycat brands, transitioning from influencer giveaways to structured ambassador programs, and the challenges of leading a growing team. She also reflects on balancing business growth with motherhood, revealing how risk-taking has been vital to their success in a competitive market.