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557: She Went From $0 to $100M Selling Coffee Scrubs | Jessica Hatzis (Best of Foundr) [VIDEO]

The Foundr Podcast with Nathan Chan

CHAPTER

Evolving Marketing Strategies for Coffee Scrubs

This chapter explores the transformation of marketing strategies for a coffee scrub brand, transitioning from mass giveaways to a targeted influencer ambassador program. It highlights challenges and successes in adapting to platforms like TikTok, emphasizing the importance of leveraging influencers to enhance brand visibility and content creation.

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