The Foundr Podcast with Nathan Chan 553: His Multi-Million Dollar DTC Playbook That Launched MrBeasts Feastables | Nick Sharma
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Feb 28, 2025 Nick Sharma, founder of Sharma Brands, shares his dynamic journey from managing celebrity social media to mastering direct-to-consumer marketing. He reveals how he scaled Hint Water to 5,000 daily customers and the strategies behind Feastables' record-breaking launch. Listeners will learn about building brand trust, creating engaging content on a budget, and effective customer retention techniques. Nick also introduces his quirky “Grandma Test” and “Drunk Funnel Test” to ensure user-friendly experiences, packed with actionable insights for aspiring entrepreneurs.
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Early Career
- Nick Sharma began managing celebrity social media at 15, driven by a desire to earn money.
- His early clients included SoundCloud rappers and eventually bigger names like Pitbull.
Hint Water Success
- Nick Sharma's Hint Water journey started with his personal fondness for the product.
- This led to a role where he significantly scaled their online customer acquisition.
Trust and Content
- Building trust is crucial for DTC brands, impacting conversion rates and acquisition costs.
- Content creation builds trust, supplementing paid advertising efforts.