The Foundr Podcast with Nathan Chan cover image

The Foundr Podcast with Nathan Chan

553: His Multi-Million Dollar DTC Playbook That Launched MrBeasts Feastables | Nick Sharma

Feb 28, 2025
Nick Sharma, founder of Sharma Brands, shares his dynamic journey from managing celebrity social media to mastering direct-to-consumer marketing. He reveals how he scaled Hint Water to 5,000 daily customers and the strategies behind Feastables' record-breaking launch. Listeners will learn about building brand trust, creating engaging content on a budget, and effective customer retention techniques. Nick also introduces his quirky “Grandma Test” and “Drunk Funnel Test” to ensure user-friendly experiences, packed with actionable insights for aspiring entrepreneurs.
52:27

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Nick Sharma's transition from managing celebrity social media accounts to thriving in DTC marketing showcases the power of leveraging digital engagement strategies.
  • The success of brands like Hint Water and Feastables highlights the importance of building trust through authentic content and customer relationships.

Deep dives

Early Marketing Journey

The speaker began his marketing career at a young age, initially managing social media accounts for celebrities while still in high school. This early exposure was driven by a desire to make money independently, as traditional education paths didn't seem viable due to average grades. His curiosity about social media led him to reach out to artists, starting with lesser-known figures and eventually collaborating with larger personalities. He leveraged his growing interest in engagement strategies by designing posts and crafting content that resonated with audiences, thereby laying the foundation for his future in marketing.

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