In this episode, Nick Sharma, founder of Sharma Brands, shares his incredible journey from managing celebrity social media accounts as a teenager to becoming one of the most sought-after names in direct-to-consumer (DTC) marketing. Nick dives into the strategies that helped him scale brands like Hint Water and Feastables, including the importance of building trust, leveraging content for conversions, and mastering customer retention. Entrepreneurs will gain actionable insights into creating standout DTC brands, understanding the power of creative content, and executing innovative marketing campaigns.
Listen to Nathan and Nick discuss:
- How Nick turned his passion for social media into a thriving career in DTC marketing
- Scaling Hint Water’s online presence from 80 to 5,000 new customers a day
- The secrets behind Feastables’ record-breaking launch on Shopify
- Practical tips for building trust and creating organic content that drives sales
- Nick’s “Grandma Test” and “Drunk Funnel Test” for ensuring seamless user experiences
- And much more DTC business advice…
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