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The Foundr Podcast with Nathan Chan
552: She Went From $0 to $15M Selling Eyeliner | Iris Smit [VIDEO]
Feb 21, 2025
Iris Smit, founder of The Quick Flick, shares her inspiring journey from dorm room startup to building a $15 million beauty empire. She discusses overcoming self-doubt and the decision to turn down a Shark Tank deal. Iris reveals how she leveraged influencer marketing and radical transparency to grow her brand. The conversation touches on innovative marketing strategies during the pandemic and the importance of authenticity in brand building. This chat is filled with actionable insights for aspiring entrepreneurs!
50:46
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Quick takeaways
- Iris Smit's journey emphasizes the significance of resilience and introspection in overcoming self-doubt and achieving entrepreneurial success.
- Leveraging influencer marketing and understanding market needs were crucial strategies for organically growing The Quick Flick brand in a competitive landscape.
Deep dives
The Journey to Entrepreneurship
The brand was conceived in 2017 during a six-week mid-semester break while studying architecture. Driven by a desire for independence and ownership, the entrepreneur transitioned from assisting in an e-commerce business to launching her own brand focused on solving beauty application challenges, specifically winged eyeliner. Initially, there was a struggle to understand the deeper motivations behind the brand, as it was tied to her past experiences with domestic violence, leading her to create a business as a means of reclaiming her identity. This journey underscored the importance of introspection and recognizing unhealthy motivations that can manifest during the entrepreneurial process.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode