The Foundr Podcast with Nathan Chan 552: She Went From $0 to $15M Selling Eyeliner | Iris Smit [VIDEO]
Feb 21, 2025
Iris Smit, founder of The Quick Flick, shares her inspiring journey from dorm room startup to building a $15 million beauty empire. She discusses overcoming self-doubt and the decision to turn down a Shark Tank deal. Iris reveals how she leveraged influencer marketing and radical transparency to grow her brand. The conversation touches on innovative marketing strategies during the pandemic and the importance of authenticity in brand building. This chat is filled with actionable insights for aspiring entrepreneurs!
AI Snips
Chapters
Transcript
Episode notes
Quick Flick's Rapid Birth
- Iris Smit started Quick Flick in 2017 while studying architecture, driven by a desire to create something for herself.
- In just six weeks, she designed the product, packaging, website, and social media presence.
Reclaiming Identity
- Iris realized that her drive to create Quick Flick stemmed from a deeper need to gain ownership and reclaim her identity.
- This realization came during therapy, where she confronted past trauma and its impact on her business decisions.
Initial Product and COVID Pivot
- Quick Flick launched with a winged eyeliner stamp, later expanding to different shades and sizes.
- A lash adhesive, launched during COVID, capitalized on the closure of salons.