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13min chapter
552: She Went From $0 to $15M Selling Eyeliner | Iris Smit [VIDEO]
The Foundr Podcast with Nathan Chan
From Startup to Shark Tank
This chapter narrates the journey of launching a beauty brand, starting with a modest investment and the innovative introduction of a winged eyeliner stamp. It discusses the significant role of influencer marketing, revealing impressive sales figures and the impact of television exposure, particularly their experience with Shark Tank. Additionally, the chapter addresses the mental health challenges faced by entrepreneurs, emphasizing the importance of trusting one's instincts and seeking help during tough times.
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