Iris Smit

Founder of The Quick Flick, a multi-million dollar beauty empire. She shares her journey of building a successful brand, overcoming challenges, and leveraging influencer marketing.

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Feb 21, 2025 • 53min

552: She Went From $0 to $15M Selling Eyeliner | Iris Smit [VIDEO]

Iris Smit, founder of The Quick Flick, shares her inspiring journey from dorm room startup to building a $15 million beauty empire. She discusses overcoming self-doubt and the decision to turn down a Shark Tank deal. Iris reveals how she leveraged influencer marketing and radical transparency to grow her brand. The conversation touches on innovative marketing strategies during the pandemic and the importance of authenticity in brand building. This chat is filled with actionable insights for aspiring entrepreneurs!

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