19min chapter

The Foundr Podcast with Nathan Chan cover image

552: She Went From $0 to $15M Selling Eyeliner | Iris Smit [VIDEO]

The Foundr Podcast with Nathan Chan

CHAPTER

Pandemic Pivot: Growth in Beauty Business

This chapter details the remarkable transformation of a business into a multi-million dollar venture amid the COVID-19 pandemic. The speaker shares insights on embracing remote work, introducing a new beauty product, and innovating marketing strategies centered around authenticity and community engagement. Emphasizing hands-on product development and strategic partnerships, the chapter also explores the challenges of sourcing and manufacturing within the cosmetics industry.

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