576: (Solo) This One Trademark Mistake Nearly Killed My Business - Here's What I Learnt
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Aug 5, 2025
Discover the gripping tale of a trademark lawsuit that almost derailed a budding business. Learn about the crucial naming mistake that sparked a rebranding journey. Gain insights into identifying potential legal pitfalls with your brand name. Uncover simple strategies for protecting your brand before issues arise. This story is packed with valuable lessons that can shield new entrepreneurs from costly setbacks.
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question_answer ANECDOTE
Terrifying Trademark Lawsuit
Nathan Chan was sued for trademark infringement just months into launching his business under the original name "Key to Success Magazine."
He felt terrified and worried about going bankrupt but chose to pivot instead of fight the lawsuit.
volunteer_activism ADVICE
Trademark Checks & Protection
Always check if your brand name has an available trademark before launching your business.
Once your brand gains traction, take steps to legally protect it with a trademark.
insights INSIGHT
Brand Value Comes From Effort
The value of a brand name comes from what the company builds around it, not the name itself.
One-word names are simple, memorable, and commonly used by successful brands.
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I got sued just a few months into starting Foundr—and it nearly crushed everything I was building.
In this short episode, I’m sharing the full story behind how I was forced to change the name of my business, the legal mistakes I made, and the surprising reasons it turned out to be the best thing that ever happened to me. If you’re launching a brand or picking a name right now, this lesson could save you years of pain.
Here’s what you’ll take away:
• The #1 mistake I made when choosing the original name for Foundr
• How to know if your brand name could get you in trouble
• The simple steps to protect your brand before it’s too late
This is a brand new solo series I’m testing, and I’d love your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it.
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The Foundr Podcast with Nathan Chan