The Foundr Podcast with Nathan Chan 573: Building a $74M a Year Beauty & Community Empire | Trinny Woodall
Jul 18, 2025
Trinny Woodall, founder of the thriving beauty brand Trinny London, shares her journey from TV icon to beauty mogul. She reveals how she targeted the overlooked 35+ market, growing her brand with just £150,000 and her wardrobe. The conversation dives into the power of community with the Trinny Tribe, her strategies for retention, and the balance between bootstrapping and raising capital. Trinny also discusses the future of beauty retail, AI personalization, and engaging Gen Z, providing valuable insights for aspiring entrepreneurs.
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Origin Story of Trinny London
- Trinny Woodall started Trinny London to help women feel confident with easy-to-buy, age-appropriate makeup.
- She focused on women 35+ who were underrepresented in the beauty market.
Emotional Connection Drives Growth
- Emotional connection and a clear mission drive Trinny London's success, not just product offerings.
- They create community and content to deeply resonate with their customers beyond makeup.
Initial Launch and Product Focus
- Trinny London launched with 49 SKUs mainly focused on makeup as makeup gives women confidence quickly.
- The launch day selling £6,000 was an exciting milestone marking the start of growth.