I Built A Viral Food Startup With Zero Marketing Budget: Good Girl Snacks

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Good Girl Snacks co-founders Yasamin Bakhtiar and Leah Marcus are on the Female Founder World show with Jasmine Garnsworthy.

If you’re a gen z or millennial woman on TikTok, you probably have seen Hot Girl Pickles. The founders Yasaman⁠ and ⁠Leah⁠ bootstrapped this brand with next to nothing, and have become masters of attention-hacking.

They’re only a couple of years old and have spent $0 on ads, and already:

* The world's most famous influencers post about them

* Best-selling pickle brand at Erewhon

* 10,000 pickle jars sold in first year of business DTC (yep, people ordered heavy, expensive PICKLES on the internet just to be a part of this brand)

* Forbes 30 Under 30

* Reach 2.5 million accounts monthly on Instagram

* Deal with a big retailer launching soon

* Partnered with Revolve Fest at Coachella

* Participated in or hosted nearly 20 successful events