Female Founder World She Charges Thousands for This Organic Marketing Playbook: Inside Sydney’s Most Talked-About UGC Agency
Aug 11, 2025
Lexie Murray, the founder of Be Seen Socials, is a rising star in Sydney’s digital marketing scene. She reveals her journey from freelancer to agency owner, sharing insights on hiring creative talent passionate about social media. Lexie discusses the powerful partnership with the clothing brand Meshki, emphasizing specialization for growth. She also covers essential tools for managing social media and highlights the importance of peer mentorship among female entrepreneurs. Tune in for invaluable strategies and a dose of inspiration!
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Hire Creatives From Social Platforms
- Lexie Murray hires creatives found on Instagram and TikTok by assessing their content and background.
- She runs interviews then gives a practical content task to evaluate fit and skills.
Hire People Who Live On The Apps
- Ask candidates if they "live and breathe" Instagram and TikTok; Lexie rejects those who don't.
- Prioritize passion for the apps over raw follower counts when hiring creatives.
Test Candidates With A Nine-Post Feed
- Test applicants with a real content task: build a nine-post Instagram feed for a sample client.
- Use the test to judge talking-to-camera, b-roll, photography and graphic design skills.
