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She Charges Thousands for This Organic Marketing Playbook: Inside Sydney’s Most Talked-About UGC Agency

Female Founder World

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Building a Creative UGC Team

This chapter discusses the challenges of growing a creative team within a user-generated content agency, particularly in a remote work environment. The speakers highlight their recruitment criteria focusing on passion for social media, content creation skills, and specific team dynamics essential for successful operations. Additionally, they share their experiences in managing a youthful team while balancing content creation and business ownership, along with their strategies for influencer marketing and brand launches.

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