Charlotte Trecartin

Charlotte Trecartin, the founder and CEO of Char Charms, shares her inspiring journey from a university idea to a thriving multi-million dollar business specializing in water bottle accessories. She reveals TikTok strategies that skyrocketed her brand’s visibility and sales, alongside insights on bootstrapping and securing major retail partnerships like Target. Charlotte also discusses the importance of hiring interns and continuous learning for founders, making her experience both relatable and packed with actionable advice.

In this discussion, Charlotte Trecartin, the Gen Z founder and CEO of CharCharms, shares her insights on building brands from a public-facing perspective. She delves into the importance of balancing virality with long-term stability for sustainable growth. Charlotte discusses designing for Gen Alpha's craving for personalization, and the strategies behind launching her products in major retailers like Target. Plus, she explains her journey of using TikTok for audience engagement and the significance of legal protections in brand development.

Charlotte Trecartin, the founder of Char Charms, shares her incredible journey from crafting handmade drinkware accessories in her college dorm to securing deals with major retailers like Target and Dick's Sporting Goods. She reveals how starting scrappy can be an asset and discusses the role of TikTok and LinkedIn in her brand's rapid growth. Charlotte highlights the challenges of moving from prototypes to mass production and shares her vision for strategic collaborations with big names like Hello Kitty, showcasing innovative marketing strategies for budding entrepreneurs.