Todd Brown

Sometimes we get so caught up in our day-to-day work, simply 'doing', often over-busy and fighting fires - that we lose the bigger picture. We can often find ourselves being driven by the 'latest and loudest' rather than the things that will really help us achieve our bigger goals and objectives. This loss of perspective is normal, but the Getting Things Done® (GTD®) Horizons of Focus model can help ensure that your daily work is aligned to big picture thinking - the higher-level values and your wider purpose. Todd Brown and Robert Peake discuss the Horizons of Focus model and how it can be used to help drive your work, be guided by your purpose, and see the big picture in everything you do.

On the 313th episode of The Copywriter Club Podcast, Todd Brown makes an entrance on the show. Todd is an expert marketer with over 15 years of experience and in this episode, you’ll find out how he went from making $8.50 an hour as an overworked employee to creating a sought-after marketing approach other experts utilize in their own direct response marketing campaigns. The conversation goes a little like this: Where Todd got his start in the direct response marketing industry. What he learned about discipline as a bodybuilder and how he carries it into his everyday life and business. The importance of consistency and why it wins every time. His perspective on discipline and how anyone can add it to their toolkit. The double-edged sword of hiring a team. His shift from marketer to entrepreneur and how it changed the game for his business growth. What is marketing really? How to use Todd’s E-5 method for marketing campaigns and to grow a thriving copywriting business. Two ways to bulletproof your copywriting business and NOT become a commodity. The easy way to compete against AI software. Can you create a valuable USP in a saturated market? Why you should interrogate your own processes and how to justify it to your audience. How to be seen as the genius in the room by solving problems. An inside look at (THE) Todd Brown’s life + a handy book recommendation. Business and life lessons he’s taken from fatherhood with two daughters. The only swipe file you’ll need for the rest of your career. Do not hesitate to press play on this episode. The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Get Todd's Swipe file Todd's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 24 with Roy Furr Our episode on Roy Furr's podcast Full Transcript:   Rob:  What does it take to become a truly great marketer? How do you learn the skills you need to serve your clients in a way that helps them grow? And when do you step beyond the role of copywriter and take on the title and role of entrepreneur? Our guest for today’s episode of The Copywriter Club Podcast is expert marketer Todd Brown. Over the past decade and a half, Todd has become the go-to expert for creating flourishing direct-response businesses. Todd is one of our mentors and we’ve learned a ton from him and his team. And every time we talk, we walk away with ideas and insights to implement in our business. What he shared in this interview will do the same for you. It’s a little longer than our usual, but Todd shared so many good insights. Do not skip this episode. Kira Hug:  So let's kick it off. How did you end up as The Todd Brown? How did you get here? Todd Brown:  I mean, first of all, I don't know if I would say I'm "The" anything. Let me be crystal clear about that. But it’s so interesting. First of all, I knew nothing about marketing or selling. I never liked selling, I was never really good at selling. But I was working for a health club company in central New Jersey, and through good luck, I guess I was promoted in this company. This company, they owned health clubs in New Jersey, that were all about 40,000 square feet, these big facilities, really beautiful architecture. They did something really special back then.  The company was growing very quickly. Actually, an interesting little gem was the owner of the company, I like to say that he was like my Steve Jobs, he was brutal to work for but I learned so much. I don't believe that I would be where I am today, if it wasn't for the experience, seeing how this guy looked at the numbers and was relentless with production and all that. Anyway, what was interesting was that prior to the gym business, he was one of the first people to lease computers.

Todd Brown and Robert Peake discuss the efficiency of organizing tasks by context in GTD methodology. They emphasize tailoring context lists based on individual mental states and energy levels. The importance of prioritizing tasks and promoting kindness in task management is also highlighted.

Todd Brown and Robert Peake discuss the impact of GTD, traits of successful users, applicability at different career stages, managing overwhelm with GTD techniques, and sharing personal success stories to inspire others.

Todd Brown and Robert Peake debunk GTD myths, emphasizing its problem-solving approach. Discuss inefficiency vs. clarity, importance of personal accountability. Highlight GTD benefits for teams and contrast with other approaches for task management.

Todd Brown and Robert Peake discuss how GTD methodology can empower individuals on their personal heroic journey, redefining workplace heroism and success. They emphasize celebrating client achievements, embracing resilience, and pursuing authentic success within the GTD framework.

Marketing experts Todd Brown and Deborah Owen discuss frustrations with the industry, tripwires, standing out in marketing, and questioning conventional tactics. They emphasize the importance of differentiation and individualized approaches in attracting audiences and driving sales.

Todd Brown and Robert Peake discuss how GTD methodology can help individuals adapt to changing circumstances and perform at their personal best. They explore topics such as optimizing performance, navigating challenges, avoiding busyness tied to self-worth, and setting realistic standards for personal achievements.

Todd Brown, a marketing legend behind the E5 Method, shares his journey from a health club job to crafting campaigns for high-profile clients. He reveals the critical distinction between marketing and selling, demonstrating how powerful marketing can eliminate the need for selling. Todd also breaks down his E5 framework, detailing its five stages for creating effective campaigns. He emphasizes the importance of understanding customer needs and shifting perceptions of marketing as an investment rather than an expense.

In this podcast, Todd Brown, a GTD Master Trainer, shares insights on GTD methodology and productivity tools, discusses his personal life and interests, and provides links to GTD resources in UK, Ireland, and German-speaking countries. The episode offers valuable perspectives on applying GTD in daily life and highlights the accessibility of GTD training worldwide.